| Issue | Title | |
| Vol 28 (2016) | Exploring the Missed Opportunity of Moringa Marketing in Dire Dawa City Administration: An Empirical Based Analysis | Abstract PDF |
| Mulugeta Girma | ||
| Vol 30 (2016) | Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods | Abstract PDF |
| Bo Yang, Jianzhong Chou | ||
| Vol 40 (2017) | Exploring the Relationship between Spectators’ Experience with Sportscape Elements and Propensity to Re-Patronize: Evidence from Addis Ababa Stadium, Ethiopia | Abstract PDF |
| Temesgen Yitbarek | ||
| Vol 61 (2019) | Exploring Extended Nomological Network of Antecedents, Moderators, and Consequences of Brand Love | Abstract PDF |
| Muhammad Asif Khan | ||
| Vol 94 (2025) | Exploring Factors Influencing Turkish Consumers' Online Purchase Decisions Based on Influencer Marketing | Abstract PDF |
| Yavuz Selim BALCIOĞLU, Yelda ÖZKOÇAK, Yağmur GÜMÜŞBOĞA, Erkut ALTINDAĞ | ||
| Vol 11 (2015) | Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms | Abstract PDF |
| Francis Ofunya Afande | ||
| Vol 1 (2013) | Factors That Impacted Customer Retention of Banks. A Study of Recently Acquired Banks in the UPSA Area of Madina, Accra (Specifically Access Bank). | Abstract PDF |
| Winston Asiedu Inkumsah | ||
| Vol 7 (2015) | Factors Affecting Fruit Supply in the Market: The Case of Habru Woerda, North Wollo, Ethiopia Regional State, Ethiopia | Abstract PDF |
| Yimer Ayalew | ||
| Vol 8 (2015) | Factors that Influence Organizational Transformation: A Case of Life Insurance Companies in Kenya | Abstract PDF |
| Francis Ofunya Afande | ||
| Vol 9 (2015) | Factors Affecting Internal Marketing in Public Universities in Kenya (A Case of Dedan Kimathi University of Technology) | Abstract PDF |
| Francis Ofunya Afande | ||
| Vol 9 (2015) | Factors Affecting Levels of Customer Satisfaction in Government Parastatals in Kenya (A Case of Kenya Power) | Abstract PDF |
| Francis Ofunya Afande | ||
| Vol 9 (2015) | Factors Affecting Women Career Advancement in the Banking Industry in Kenya (A Case of Kenya Commercial Bank Branches in Nairobi County, Kenya) | Abstract PDF |
| Francis Ofunya Afande | ||
| Vol 10 (2015) | Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) | Abstract PDF |
| Hajra Arif Shahbaz Ahmed, Muhammad Farrukh | ||
| Vol 11 (2015) | Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya | Abstract PDF |
| Francis Ofunya Afande, Kang’arua John | ||
| Vol 12 (2015) | Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia | Abstract PDF |
| Samreen Agha Mariam Saeed | ||
| Vol 15 (2015) | Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones | Abstract PDF |
| Salma Bibi | ||
| Vol 17 (2015) | Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan | Abstract PDF |
| HIRA ASHFAQ | ||
| Vol 19 (2016) | Factors Impacting the Buying Behavior of Housewives towards Hypermarkets in Karachi | Abstract PDF |
| Rizwan Raheem Ahmed, Mujtaba Zamir Shamil Yazdani, Salahuddin Mehmood | ||
| Vol 19 (2016) | Factors affecting online shopping behavior of consumers in Pakistan | Abstract PDF |
| Anum Tariq, Basit Bashir, Muhammad Adnan Shad, Ahmed Zahid Main, Muhammad Ali Dar | ||
| Vol 23 (2016) | Factors Affecting Farmers’ Coffee Market Outlet Preference in Southwest Ethiopia: Survey Result of Coffee Potential Districts of Jimma Zone | Abstract PDF |
| Solomon Asefa | ||
| Vol 27 (2016) | Factors Influencing Customers Buying Behavior | Abstract PDF |
| A. ANANDA KUMAR | ||
| Vol 34 (2017) | Factors Affecting Milk Market Supply and Level of Supply by Smallholder Milk Producers: The Case of Dessie Zuria District, South Wollo Zone, Ethiopia | Abstract PDF |
| Ali Tegegne | ||
| Vol 34 (2017) | Factors Affecting Onion Market Outlet Choices in Ejere District, West Shoa Zone, Oromia Region of Ethiopia | Abstract PDF |
| Addisu Hailu | ||
| Vol 36 (2017) | Factors Influencing Customer Satisfaction in Retail Malls in Hyderabad: A Study | Abstract PDF |
| Gaurav Bhatt | ||
| Vol 39 (2017) | Factors Affecting Impulse Buying Behaviors in Shopping Malls: Evidence from Bahawalpur Region, Pakistan | Abstract PDF |
| Anmol Rasheed | ||
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