Vol 40 (2017)

Table of Contents


Journal coverpage PDF
Journal Editor
Analysis Market Efficiency of Honey in Case of Abay Chomen District, Oromia Regional State, Ethiopia PDF
Amanuel Zewdie 1-12
Social Marketing: The Family Planning Experience in Ethiopia PDF
Demeke Afework 13-18
Conceptualizations and Measurement Issues in Customer Loyalty: A Systematic Literature Review PDF
Rana Muhammad Shahid Yaqub, Fairol Halim 19-25
Examining the Customer Equity of Retail Clothing Stores in a Bahawalpur Context: Nishat Linen & Sapphire PDF
Shafqat Ullah 26-32
The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia PDF
Nigist Kelemu 33-42
Antecedents of Algerian Consumers’ Brand Loyalty: Testing a Structural Model of Mobile Service Providers’ Customers PDF
Sidi Mohammed Benachenhou, Ali Izenasni, Benallel Guerrich 43-51
An Evaluation of the Management of Customer Experiences by Commercial Banks in Zimbabwe PDF
Douglas Chiguvi, Kudzanai Charity Muchuchuti 52-65
Measuring New Product Adoption in Uganda PDF
Ahmad Walugembe, Joseph Ntayi, Muhammad Ngoma, Geoffrey Bakunda, Timothy Esemu 66-79
Exploring the Relationship between Spectators’ Experience with Sportscape Elements and Propensity to Re-Patronize: Evidence from Addis Ababa Stadium, Ethiopia PDF
Temesgen Yitbarek 80-87

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ISSN 2422-8451

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