Vol 11 (2015)

Table of Contents


Journal Cover Page PDF
Journal Editor
Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya PDF
Francis Ofunya Afande, Kang’arua John 1-13
Market Segmentation by Commercial Banks in Kenya PDF
Francis Ofunya Afande 14-34
An Investigation into the Value of Street Vending in Nigeria: A Case of Lagos State PDF
Friday Osemenshan Anetor 35-40
Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District PDF
Francis Ofunya Afande 41-63
Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank PDF
Francis Ofunya Afande, Mathenge Paul Maina 64-91
Analyzing Customers’ Perception of Service Quality of Ghanaian Telecommunication Industry PDF
Dwumfour Abdullai, Wolali Ametepe, Nana Kofi Annan 92-98
Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China PDF
Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu 99-107
Impact of Personal Branding on Career Development in Pakistan PDF
Anum Fatima, Ali Arslan Zaki 108-118
Content Analysis of Award Winning Advertisements: Search for More Creative Elements PDF
Ali Arslan Zaki, Anum Fatima 119-131
Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms PDF
Francis Ofunya Afande 132-153
The Impact of Demography upon the Employees’ Self-Esteem PDF
Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif 154-161
Exploring Relationship among Factors of Motivation and Performance: Analysis from Private Schools in Khyber Pakhtoon Khawa PDF
Muhammad Ibrar, Naveed Ahmad Farha Na, Muhammad Nouman Shafique 162-166
Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success PDF
Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif 167-170
Measuring the Factors Influencing the Consumers’ Attitude on Selecting International Beauty Soaps: An Investigation in Bangladesh Market PDF
Mustafa Manir Chowdhury 171-179
Sales Integration and Business Performance in the Telecommunication Industry in Nigeria PDF
Didia J. U. D, N. Gladson Nwokah 180-189
An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya PDF
Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne 190-202

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org