Table of Contents
Articles
| Journal Cover Page | |
| Journal Editor |
| Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya | |
| Francis Ofunya Afande, Kang’arua John | 1-13 |
| Market Segmentation by Commercial Banks in Kenya | |
| Francis Ofunya Afande | 14-34 |
| An Investigation into the Value of Street Vending in Nigeria: A Case of Lagos State | |
| Friday Osemenshan Anetor | 35-40 |
| Constraints to Small and Micro Enterprises’ Participation in Public Procurement in Kenya: A Case of Cleaning Services Industry in Nairobi Central Business District | |
| Francis Ofunya Afande | 41-63 |
| Effect of Promotional Mix Elements on Sales Volume of Financial Institutions in Kenya: Case Study of Kenya Post Office Savings Bank | |
| Francis Ofunya Afande, Mathenge Paul Maina | 64-91 |
| Analyzing Customers’ Perception of Service Quality of Ghanaian Telecommunication Industry | |
| Dwumfour Abdullai, Wolali Ametepe, Nana Kofi Annan | 92-98 |
| Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China | |
| Mu Zhang, Zhuling Zhong, Jing Luo, Mingfang Zhu | 99-107 |
| Impact of Personal Branding on Career Development in Pakistan | |
| Anum Fatima, Ali Arslan Zaki | 108-118 |
| Content Analysis of Award Winning Advertisements: Search for More Creative Elements | |
| Ali Arslan Zaki, Anum Fatima | 119-131 |
| Extent of Adoption of Green Marketing Strategies by the Kenya Tea Firms | |
| Francis Ofunya Afande | 132-153 |
| The Impact of Demography upon the Employees’ Self-Esteem | |
| Farooq Jan, Irfanullah Khan, Sattar Khan, Muhammad Riaz Khan, Naveed Saif | 154-161 |
| Exploring Relationship among Factors of Motivation and Performance: Analysis from Private Schools in Khyber Pakhtoon Khawa | |
| Muhammad Ibrar, Naveed Ahmad Farha Na, Muhammad Nouman Shafique | 162-166 |
| Impact of Employees’ Empowerment, Participation & Socialization on Organizational Success | |
| Muhammad Riaz Khan Farooq Jan, Irfanullah Khan Sattar Khan, Naveed Saif | 167-170 |
| Measuring the Factors Influencing the Consumers’ Attitude on Selecting International Beauty Soaps: An Investigation in Bangladesh Market | |
| Mustafa Manir Chowdhury | 171-179 |
| Sales Integration and Business Performance in the Telecommunication Industry in Nigeria | |
| Didia J. U. D, N. Gladson Nwokah | 180-189 |
| An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya | |
| Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne | 190-202 |
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ISSN 2422-8451
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