Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 81 (2021)

Table of Contents


Journal coverpage PDF
Journal Editor
Impact of Consumer Attitude and Online Video Advert Characteristics on Consumer Purchase Decision in Nuremberg Germany PDF
Mohammed Gamal Hussein Ali, YANG Lianfen 1-13
The Role of Consumer-based Fashion Equity in Developing Loyalty to Luxury Fashion Products in France PDF
Caroline Le Bon 14-23
Overview of the CRM Market in Tunisia PDF
Mohamed amine BOURAOUI 24-29
Reviewing the Relevance of SWOT Analysis Model on Social Media Marketing Strategy Design Framework PDF
Dare Oluwatobi Adekoya 30-39
Radio Political Advertising in Nigeria: Influence on Electorates Acceptance of Political Parties Candidates PDF
Okezie, Kristopher O, Abugu James O 40-50
The impact of artificial intelligence on business: benefits and ethical challenges on customer level PDF
Fadwa Bezzazi, Dongsheng Li, Zhantian Bi 51-57

Paper submission email:

ISSN 2422-8451

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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

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