Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:


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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 57 (2019)

Table of Contents


Journal coverpage PDF
Journal Editor
Analysis Marketing Behavior of Honey in Oromia Regional State, Ethiopia PDF
Ajabush Dafar 1-13
Entrepreneurship and Market Orientation: Mindset of Indigenous Community PDF
Westim Ratang, Jhon Urasti Blesia 14-21
Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review PDF
Amer Alsalhi, Syed Shah Alam, Fazli Idris 22-32
Resource Schedule of Concrete Fish Pond Construction Using Network Analysis PDF
Akomolafe A. A. 33-43
The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia PDF
Janfry Sihite 44-50
Intercity Bus Passengers’ Perception and Response to In-Vehicle Medication Drug Hawking PDF
Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh 51-57

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ISSN 2422-8451

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