Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 70 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
Analyze Structure, Conduct, and Performance (SCP) of Maize Markets in Case of Alefa District Northwestern Ethiopia PDF
Abera Ayalew 1-13
Market Analysis of Peanut in Bambasi District: Benishangul Gumuz Region, Western Ethiopia PDF
Amente Negussa 14-23
Analysis of Determinants of Sesame Marketed Surplus. The Case of Gida Ayana Districts, Western Oromia, Ethiopia PDF
Gebisa Diriba Lemi 24-32
Assessment of Chicken Production, Marketing and Socio-Economic Situations in Some Selected Districts of Gambella Region, Ethiopia PDF
Getachew Bekele 33-41
Etude exploratoire auprès des enseignes de la grande distribution : Dans Quelle Mesure les Bénéfices des Programmes de Fidélisation Peuvent-Ils Conduire à Une Fidélité à l’enseigne ? PDF
Amina LAGZOULI, Pr. Redouane BARZI 42-53

Paper submission email:

ISSN 2422-8451

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