Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 75 (2021)

Table of Contents


Journal coverpage PDF
Journal Editor
Decision to Purchase an Iphone Mobile Phones Which Influenced by Brand Images, Product Quality, and Price Perception (A Case Study on Students of Faculty of Economic, State University of Gorontalo, The Class of 2019) PDF
Endi Rahman, Stanss L.H.V. Joyce Lapian, Agus Supandi Soegoto, Willem J.F.A Tumbuan 1-11
Customer Perception of Service Quality, Price Fairness and Brand-image of Telecommunication Service Providers in Ghana and Its Impact on Customer Satisfaction and Loyalty PDF
Emmanuel Sampson Ansah 12-21
The Relationship Between Brand Personality and Customer Service Delivery:Perspectives from Public Universities in Kenya PDF
Kegoro Ongoto Henry, Munywoki Justus, Kibera Francis, Magutu Peterson 22-35
Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers PDF
Tanjil Hossain, Halima Afrin, Razia Sultana, Rokaiya Rosul Itu 36-44

Paper submission email:

ISSN 2422-8451

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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

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