Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is: https://doi.org/10.7176/JMCR

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

Announcements


CALL FOR PAPERS
The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that, the submission is original, the submission is not being considered elsewhere, there is no conflict of interests and, the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07

More Announcements...

Vol 90 (2023)

Articles

Journal coverpage	PDF
Journal Editor

Analysis of Soy Bean Value Chain in North Western Ethiopia	PDF
Welay Tesfay	1-13

Beyond Material Possessions: The Interplay among Holistic Thinking, the Diderot Effect, Prestige Sensitivity, and Self-Actualization on Purchase Intention	PDF
Burcu Cagri Cakir, Zeliha Eser	14-30

An Analysis of the Psychological Tactics Used in Marketing by Frontrow in Metro Manila	PDF
Christian Francis C. Prado, Donna Jelle Fernandez, Irish Catherine Lalap	31-35

Business Research Methods: Determinants of Usage of Graphic Presentation and Statistical Tests in Business Research	PDF
Austin Mwange, Joseph Chiseyeng’i, Windu Matoka, Sampa David Shiyunga	36-51

A Study On The Effect Of Agile Marketing On Firm Performance, Mediation Roles Of Innovation Capability And Marketing Mix Adaptation	PDF
Sevda Zengin, Cemal Yükselen	52-69

The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands)	PDF
Getie Andualem Imiru	70-96

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.