Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:


Journal Homepage Image





The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 63 (2019)

Table of Contents


Journal coverpage PDF
Journal Editor
Impact of Service Quality on Customer Satisfaction in Insurance Companies: A Study Conducted on Wolaita Zone PDF
Dawit Dalega 1-6
The Effect of Internal Marketing on Employee Job Satisfaction of Lion International Bank PDF
Yonatan Zegeye Worede 7-28
Members’ Satisfaction on Service Provided by Selected Cooperative Business Enterprises (CBEs) in Bedeno Woreda, East Hararghe Zone, Oromia Region PDF
Ahmed Aliyi Mohammed 29-39
Determinants of Commercialization of Agricultural Products in East and West Gojjam, and Awi Zones, Amahara Region, Ethiopia PDF
Tadesse Asmare Gebrie 40-48
Repairing Individual Trust in Organizational Setting: The Mediating and Moderating Role of Benevolence and Competence Based PDF
Helen Agbornso Ashu, Olayemi Hafeez Rufai, Angwi Tassang, Annabelle Gadabu, Basiru Ibrahim, Adebayo Olufemi David, Victoria Omoladun Oludu, Richard Oluwole Alademomi 49-61
A Comparative study of product life cycle and its marketing applications PDF
Ram Komal Prasad, Manoj K. Jha, Sanjeev Verma 62-69
The Increasing Consumer Interest in Buying Through Electronic and Endorsement Advertising Media in Tangerang City Sport Mall Shop PDF
Ismayudin Yuliyzar 70-77

Paper submission email:

ISSN 2422-8451

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©