The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 68 (2020)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Structure, Conduct, and Performance (SCP) of Fruit Marketing in Ethiopia | |
| Yimer Ayalew Ahmed | 1-7 |
| Determinants of Purchase Intention: An Interpretive Structural Modelling Approach | |
| Trishala Chauhan | 8-17 |
| Production and Marketing of Agricultural Crops in Rural Areas of Madhya Pradesh | |
| Rajendra K. Nagesh | 18-21 |
| The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust | |
| Assia Enehasse | 22-32 |
| How Consumers’ Make Purchase Decisions with the Use of Reference Points | |
| Theodore Tarnanidis, Nana Owusu-Frimpong, Sonny Nwankwo | 33-46 |
| Role of Influencer Marketing in Promoting Financial Products in the Banking Sector of Pakistan | |
| Rizwan Tariq, Uma Mohan, Nosheen Maqbool, Umair Zahid, Mudassar Hussain, Junaid Khan | 47-59 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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