The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 81 (2021)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Impact of Consumer Attitude and Online Video Advert Characteristics on Consumer Purchase Decision in Nuremberg Germany | |
| Mohammed Gamal Hussein Ali, YANG Lianfen | 1-13 |
| The Role of Consumer-based Fashion Equity in Developing Loyalty to Luxury Fashion Products in France | |
| Caroline Le Bon | 14-23 |
| Overview of the CRM Market in Tunisia | |
| Mohamed amine BOURAOUI | 24-29 |
| Reviewing the Relevance of SWOT Analysis Model on Social Media Marketing Strategy Design Framework | |
| Dare Oluwatobi Adekoya | 30-39 |
| Radio Political Advertising in Nigeria: Influence on Electorates Acceptance of Political Parties Candidates | |
| Okezie, Kristopher O, Abugu James O | 40-50 |
| The impact of artificial intelligence on business: benefits and ethical challenges on customer level | |
| Fadwa Bezzazi, Dongsheng Li, Zhantian Bi | 51-57 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.
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