Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:


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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 59 (2019)

Table of Contents


Journal coverpage PDF
Journal Editor
A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges PDF
Amanuel Ayele 1-8
Production and Marketing Trends of Soy Bean in Ethiopia 2001-2017 PDF
Gebre-Egziabher Fentahun 9-14
Multichannel Strategy in Perspective: The Consumer Experience at the Heart of Marketing Policy PDF
Rui Li, Gilles Paché, Carole Poirel 15-25
The Attributes of The Bread Store. A Case Study @BreadtalkIndo PDF
Arissetyanto Nugroho 26-31
The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. PDF
Arissetyanto Nugroho 32-36
Analysis of Destination Image, Tourism Object, and Infrastructure Effect on Tourism Visiting Intention to Wamena (A Case Study of Tourism Development Planning in Wamena) PDF
Tine Yuliantini, Deden Kurniawan, Dadan Ramdani 37-46

Paper submission email:

ISSN 2422-8451

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