The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 78 (2021)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Effect of Brand Equity on Consumer Purchase Decision: The Case of Cell Phone in Ethiopia | |
| Bezayit Melese Feyisa | 1-10 |
| Non-Separable Household Model (Household Production and Consumption Decisions in A Market Failure) | |
| Sinbone Tefera Walkaba | 11-17 |
| Determinants of Cow Milk Commercialization in Yabello District, Borana Zone of Oromia National Regional State, Ethiopia | |
| Sinbone Tefera Walkaba | 18-26 |
| Investigating the Moderating Role of Social Support in Online Shopping Intentions | |
| Samuel Antwi, Wu Bei, Moses Agyemang Ameyaw | 27-34 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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