Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is: https://doi.org/10.7176/JMCR

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

Announcements


CALL FOR PAPERS
The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that, the submission is original, the submission is not being considered elsewhere, there is no conflict of interests and, the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07

More Announcements...

Vol 95 (2025)

Articles

Fast-Fashion in the Metaverse: How Virtual Worlds Shape Consumer Purchase Intention	PDF
Caroline Le Bon	1-9

Measuring Marketing Performance and Effectiveness	PDF
Ieva Petrauskaitė	10-16

Market Behavior Analysis of Beekeeping Input and Outputs Marketing: Evidence from Wag-Lasta, Amhara region, Ethiopia	PDF
Adane Wubet	17-25

Cross-Cultural Consumer Behavior: A Comparative Study Between India and South Korea	PDF
Barla Aryan	26-31

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.