The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 94 (2025)
Table of Contents
Articles
| The Impact of Environmental Knowledge, Attitudes, and Trust in Sustainability Claims on Consumer Purchase Intentions for Eco-Friendly Products | |
| Bukola B. Oluwade, Ashagre A. Yigletu | 1-11 |
| The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia | |
| Getie Andualem Imiru | 12-39 |
| Member Psychological Ownership and Sustainability of Urban Primary Consumer Cooperative Societies in Ethiopia | |
| Getachew Yitbarek | 40-55 |
| Role of national culture for digital transformation strategy implementation: The case of Ethiopian SME | |
| Hailemariam Kebede | 56-60 |
| PROPOSED WORKING HOURS: 90 HOURS PER WEEK AND ITS FEASIBILITY IN INDIA IN THE CONTEXT OF GEOGRAPHICAL, LITERACY, SOCIAL, CULTURAL, TRADITIONAL, AND LIVING STANDARDS | |
| Badiuzzaman . | 61-71 |
| Customer Acquisition and Retention and Its Effect on Profitability of Community Pharmacies in The Eastern Region of Ghana | |
| Eugene Kwaku Nyanor, Victor Collins Wutor, Benoit Banga N’guessan | 72-80 |
| Political Branding In Campaign Commercials In The 2023 Governorship Elections In Rivers State, Nigeria | |
| Kasarachi Hayford Innocent, Success Michael | 81-93 |
| The Impact of Influencer Credibility and Green Advertising on Sustainable Food Consumption | |
| Ichrak RIAHI, Khaoula OUNI | 94-102 |
| Exploring Factors Influencing Turkish Consumers' Online Purchase Decisions Based on Influencer Marketing | |
| Yavuz Selim BALCIOĞLU, Yelda ÖZKOÇAK, Yağmur GÜMÜŞBOĞA, Erkut ALTINDAĞ | 103-124 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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