Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:  https://doi.org/10.7176/JMCR

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341


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Announcements

 

CALL FOR PAPERS

  

The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
  
Posted: 2015-01-07
 
More Announcements...

Vol 94 (2025)

Table of Contents

Articles

The Impact of Environmental Knowledge, Attitudes, and Trust in Sustainability Claims on Consumer Purchase Intentions for Eco-Friendly Products PDF
Bukola B. Oluwade, Ashagre A. Yigletu 1-11
The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia PDF
Getie Andualem Imiru 12-39
Member Psychological Ownership and Sustainability of Urban Primary Consumer Cooperative Societies in Ethiopia PDF
Getachew Yitbarek 40-55
Role of national culture for digital transformation strategy implementation: The case of Ethiopian SME PDF
Hailemariam Kebede 56-60
PROPOSED WORKING HOURS: 90 HOURS PER WEEK AND ITS FEASIBILITY IN INDIA IN THE CONTEXT OF GEOGRAPHICAL, LITERACY, SOCIAL, CULTURAL, TRADITIONAL, AND LIVING STANDARDS PDF
Badiuzzaman . 61-71
Customer Acquisition and Retention and Its Effect on Profitability of Community Pharmacies in The Eastern Region of Ghana PDF
Eugene Kwaku Nyanor, Victor Collins Wutor, Benoit Banga N’guessan 72-80
Political Branding In Campaign Commercials In The 2023 Governorship Elections In Rivers State, Nigeria PDF
Kasarachi Hayford Innocent, Success Michael 81-93


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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