Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 92 (2024)

Table of Contents


Journal coverpage PDF
Journal Editor
The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company PDF
Charles Sakavumbi Ndandula, Bupe Getrude Mwanza 1-5
An Overview of Corporate Social Responsibility and the Use of CSR Initiatives in Sport Industry in the United States PDF
Geumchan Hwang, Benjamin Colin Cork 6-10
Service Quality Perceptions in a Regional Setting: Mobile Financial Services Perspective PDF
Mohammad Abul Kashem, Mustafa Mamun Hayat 11-19
The Determinants of Customer Satisfaction: The Case of Dashen Bank and Wegagen Bank, Hawassa Branch PDF
Habtamu Ketsela Fekede 20-41
Information Asymmetry and Usage of E-Banking Transactions Through Mobile Phones in Commercial Banks PDF
Nicholas Gregory Okello, Anywar Thomas, Judith Awacorach 42-53
Assessing the role of stakeholder relationships in the promotion of a major event on social media PDF
Colin Cork, Terry Eddy, Katie Lebel, Lamar Reams 54-60

Paper submission email:

ISSN 2422-8451

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This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

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