Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:


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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 66 (2020)

Table of Contents


Journal coverpage PDF
Journal Editor
Analysis of Vegetables Marketing Performance in Case of Habru District, North Wollo Zone, Ethiopia PDF
Ebrahim Endris 1-9
Factors Affecting Chickpea Market Chain: The Case of Dembia District, North Gondar Zone, Ethiopia PDF
Factors Affecting UAE Consumers’ Attitudes Towards Using Social Networking Sites in Hotel Selection PDF
Hamza Salim Khraim 19-28
Factors Driving Subscribers Mobile Network Service and Provider Choice: An Exploratory Study from Ghana PDF
Mavis Agyapomah Baafi, Jiang Xin-Ying 29-42
Factors Influencing Consumers’ Behavioural Intentions Towards Restaurant Patronage in China: A Structural Equation Modeling Approach PDF
Mustafa Rashid Makassy, Qingfeng Meng 43-52
Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets PDF
Grace Wambui Kiboro, Mike Iravo, Doris Mbugua, Edward Owino 53-57

Paper submission email:

ISSN 2422-8451

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