Vol 92 (2024)

Table of Contents


Journal coverpage PDF
Journal Editor
The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company PDF
Charles Sakavumbi Ndandula, Bupe Getrude Mwanza 1-5
An Overview of Corporate Social Responsibility and the Use of CSR Initiatives in Sport Industry in the United States PDF
Geumchan Hwang, Benjamin Colin Cork 6-10
Service Quality Perceptions in a Regional Setting: Mobile Financial Services Perspective PDF
Mohammad Abul Kashem, Mustafa Mamun Hayat 11-19
The Determinants of Customer Satisfaction: The Case of Dashen Bank and Wegagen Bank, Hawassa Branch PDF
Habtamu Ketsela Fekede 20-41
Information Asymmetry and Usage of E-Banking Transactions Through Mobile Phones in Commercial Banks PDF
Nicholas Gregory Okello, Anywar Thomas, Judith Awacorach 42-53
Assessing the role of stakeholder relationships in the promotion of a major event on social media PDF
Colin Cork, Terry Eddy, Katie Lebel, Lamar Reams 54-60

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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