Vol 90 (2023)

Table of Contents


Journal coverpage PDF
Journal Editor
Analysis of Soy Bean Value Chain in North Western Ethiopia PDF
Welay Tesfay 1-13
Beyond Material Possessions: The Interplay among Holistic Thinking, the Diderot Effect, Prestige Sensitivity, and Self-Actualization on Purchase Intention PDF
Burcu Cagri Cakir, Zeliha Eser 14-30
An Analysis of the Psychological Tactics Used in Marketing by Frontrow in Metro Manila PDF
Christian Francis C. Prado, Donna Jelle Fernandez, Irish Catherine Lalap 31-35
Business Research Methods: Determinants of Usage of Graphic Presentation and Statistical Tests in Business Research PDF
Austin Mwange, Joseph Chiseyeng’i, Windu Matoka, Sampa David Shiyunga 36-51
A Study On The Effect Of Agile Marketing On Firm Performance, Mediation Roles Of Innovation Capability And Marketing Mix Adaptation PDF
Sevda Zengin, Cemal Yükselen 52-69
The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands) PDF
Getie Andualem Imiru 70-96

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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