Table of Contents
Articles
| Fast-Fashion in the Metaverse: How Virtual Worlds Shape Consumer Purchase Intention | |
| Caroline Le Bon | 1-9 |
| Measuring Marketing Performance and Effectiveness | |
| Ieva Petrauskaitė | 10-16 |
| Market Behavior Analysis of Beekeeping Input and Outputs Marketing: Evidence from Wag-Lasta, Amhara region, Ethiopia | |
| Adane Wubet | 17-25 |
| Cross-Cultural Consumer Behavior: A Comparative Study Between India and South Korea | |
| Barla Aryan | 26-31 |
| The Influence of Perceived Values and Perceived Risks on the Adoption of Online Secondhand Clothing: The Moderating Role of Trust | |
| Khouloud GAMMOUDI, Kaouther Saied BENRACHED | 32-45 |
| Beyond the co-creating tourist: The role of the artist in experiential value in creative tourism | |
| Makni Turki Amal, Temessek Behi Azza, Francois-Lecompte Agnès | 46-60 |
| The Effect of Social Media on Consumers’ Westernization, Lifestyle Dimensions, and Materialism in the Arabian Gulf: The Case of Kuwait | |
| Ahmad Khaldi | 61-73 |
| Understanding Shifts in Consumer Perceptions of Online Purchases in Indian Metropolitan Markets | |
| Amruta Vadnerkar, Vandana Tandon Khanna | 74-82 |
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ISSN 2422-8451
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