Vol 87 (2022)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria PDF
Buari, R. O., Salaudeen, S.O, Emmanuel, T. 1-6
Investigate the Viability of Digital Marketing on Buying of Extravagance Brands from Customer Perception PDF
Khald S Alatawy 7-18
Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya PDF
Justus M Munyoki, Angeline Mulwa 19-29
The Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US PDF
Mojibola Bamidele-Sadiq, Oluwasegun Popoola, Gold Olamide Lawal, Temitope Olubunmi Awodiji 30-42
The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic PDF
GANAKRISHNAN GOPALAKRISHNAN, MANIMEGALAI GOPALAKRISHNAN 43-54


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ISSN 2422-8451

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