Table of Contents
Articles
| Journal Coverpage | |
| Journal Editor |
| Consumer Attitude towards Counterfeit Products: With Reference to Pakistani Consumers | |
| Muhammad Zeashan Syed Shahzaib Pirzada, Adnan Haider Muhammad Abbas | 1-13 |
| Drug Use and Sources of Drug Information among Secondary School Students in Imo State, Nigeria | |
| Cajetan I. Ilo, Ignatius O. Nwimo, Chinagorom Onwunaka | 14-18 |
| Antecedents of Consumers’ Behavior towards Halal Food among Jordanian Customers: A Structural Equation Modeling (SEM) Approach | |
| Firas Jamil Al- Otoum, Rawan.S. Nimri | 19-25 |
| The Influential Factors of Strategic Thinking at the Organizational Level | |
| SAHAR RAHNAMA, AMAN ALLAH RAHPEYMA | 26-35 |
| Impact of Brand Extension and Brand Image on Brand Equity | |
| Fatima Sajjad Fatima Sajjad, Muhammad Ibrahim Shahid Iqbal | 36-41 |
| Impact of Consumer’s Loyalty and Attachment on Brand Equity (A of Beverage Sector of Pakistan) | |
| Fatima sajjad | 42-46 |
| Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of Dg- Khan & Jampur Consumer’S | |
| Sajid Iqbal | 47-49 |
| Spatial Distribution of Natural Tourism Potentials and Rural Development of Host Communities in Some Selected Areas of Ekiti State, Nigeria | |
| Bankole, B.O., Dada Toyin, Jegede, A.O | 50-54 |
| Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia | |
| Samreen Agha Mariam Saeed | 55-66 |
| Impact of Brand Awareness and Loyalty on Brand Equity | |
| Muhammad Asif | 67-72 |
| Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas) | |
| Negar Mesbahi Jahromi, Marzieyh Adibzadeh Sakineh Nakhae | 73-87 |
| Cultural Differences and Marketers’ Response: Consumer Behavior Audit of A Leading Australian Household Brand | |
| Mehdad Mamur Mannan, Karen Alexandria Sandip Sarker | 88-99 |
| The Impact of Sales Promotion and Product Branding on Company Performance: “STATE LIFE” Insurance Industry of Pakistan | |
| Muhammad Ibrar | 100-105 |
| The Impact of E-commerce on Organizational Performance: Applied study in Jordanian Insurance Companies | |
| Nour Qtaishat | 106-110 |
| Assessment of Marketing Livestock and Meat in Hawassa Southern Ethiopia | |
| Tsegay Lijalem Mohammed Beyan, Sandip Banerjee | 111-117 |
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ISSN 2422-8451
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