Browse Title Index


 
Issue Title
 
Vol 8 (2015) A Comparative Study on Factors Shaping Buying Behaviour on B2B and B2C E-Commerce Platforms in India Abstract   PDF
Pradyut V. Hande, Debleena Ghosh, Atin Govil
 
Vol 23 (2016) A Comparative Study on the Buying Behaviour of Rural and Urban Consumers towards Mobile Phone in Ganjam District, Odisha Abstract   PDF
Sathya Swaroop Debasish, Sujit Kumar Prusty
 
Vol 22 (2016) A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity Abstract   PDF
Vahid reza mirabi Masoud lajevardi
 
Vol 19 (2016) A Hospital Case Study: The Effect of MCSQ and Cose on Service Performance And Customer Satisfaction Abstract   PDF
Kokok Adi Prayogo, Widji Astuti, Achmad Firdiansjah
 
Vol 23 (2016) A Model for Building and Implementing Customer Value Co-creation Agendas Abstract   PDF
Remy Nyukorong
 
Vol 30 (2016) A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction Abstract   PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail
 
Vol 34 (2017) A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia Abstract   PDF
Sintayehu Shibru
 
Vol 59 (2019) A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges Abstract   PDF
Amanuel Ayele
 
Vol 1 (2013) A Study on Consumer Awareness about Handloom Products with Special Reference to Erode District. Abstract   PDF
A. Kumudha, Rizwana. M
 
Vol 4 (2014) A study of Retail Display and Impulse Buying Behavior Abstract   PDF
Sarmistha Sarma
 
Vol 41 (2017) A Study of Negative Customer Online Reviews and Managerial Responses on Social Media— Case Study of the Marriott Hotel Group in Beijing Abstract   PDF
W. Chen, S. Tabari
 
Vol 1 (2013) Adopting Billboard Advertising as a Strategy for Solid Waste Management in Nigeria Abstract   PDF
Akpoghiran, I. Patrick, Otite, Ese Samson
 
Vol 15 (2015) Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach Abstract   PDF
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim
 
Vol 17 (2015) Advertisement for Communication Effecting Consumer Behavior Abstract   PDF
Uma Shankar Singh, Osman Sahin
 
Vol 17 (2015) Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi Abstract   PDF
Javeria Aslam, Samreen Lodhi
 
Vol 52 (2019) Affiliate Marketing Concept and Performance of Online Businesses in Nigeria Abstract   PDF
Nwogu, Cecilia Ugochukwu Kechinyerem
 
Vol 22 (2016) Agency Problems, Product Market Competition and Dividend Policies in Pakistan Abstract   PDF
Muhammad Rizwan Ullah
 
Vol 11 (2015) An Analysis Of Factors Influencing Consumer Patronage Of Bars: A Survey of Bars, Kisii Town’s Central Business District, Kenya Abstract   PDF
Nyakweba Junior Andrew, Justus Nyongesa Wesonga, Bosire Bonareri Everlyne
 
Vol 13 (2015) AN ANALYSIS OF THE MARKETING OF ONION IN MONGUNO LOCAL GOVERNMENT AREA OF BORNO STATE, NIGERIA Abstract   PDF
Sulumbe, I.M, Shettima, B. G., John, T. B.
 
Vol 16 (2015) An analysis of compulsive buying behavior: Questioning the role of marketing campaigns Abstract   PDF
Moin Ahmed Moon, Hassan Rasool, Saman Attiq
 
Vol 20 (2016) An Analysis of Service Quality for Customer Satisfaction at Tanzania Posts Corporation Abstract   PDF
Antony Nyangarika
 
Vol 20 (2016) An Analysis of Internet Banking Service Quality Affecting Customer Satisfaction with a focus on United Commercial Bank Limited in Bangladesh Abstract   PDF
Suman Prosad Saha
 
Vol 26 (2016) An Analyses of Onion Marketing in Toro District of Toro Local Government Area in Bauchi State, Nigeria Abstract   PDF
Ibrahim, Iro I, Nanven, A. D, Adeniyi, T. O, Gloria, P. M, Zwalnan, D. N, Jameela, A, Umar, U. M
 
Vol 26 (2016) An Analysis of Customer Services Quality on Basis of Customer Appearance: Evidence from Continental Restaurant Sector of Bahawalpur, Pakistan Abstract   PDF
Muhammad Mehtab Qureshi
 
Vol 27 (2016) An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria Abstract   PDF
Amadi, Christan, Essien, Eyo Emmanuel
 
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