Vol 24 (2016)

Table of Contents


Journal Cover Page PDF
Journal Editor
The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth PDF
Ahmad Bilal Khilji 1-7
Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar PDF
Faizan Ur Rehamn 8-24
Exploring Consumers Footwear’s Brand Preference and Its Antecedents between Age Groups and Gender: In Case of dire Dawa administration PDF
Mulugeta Girma 25-33
Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh PDF
Mohammad Muzahidul Islam, Jian Xiaoying 34-40
Assessment of Traditional Dairy Production, Milk Marketing and Processing System: In the Case of Alle Woreda, Segen Peoples Zone, Southern Ethiopia PDF
Amistu K 41-47
Brand Extensions and Different Types of Consumer Attitude PDF
Hamid reza saedi 48-56
Measuring E-Service Quality from the Customers' Perspective: An Empirical Study on Banking Services PDF
Masoud Askari 57-68
Sri Lankan Consumer Attitudes towards Healthy Meals PDF
Nisha Anupama Jayasuriya 69-79
Assessment of the Quality of coffee parchments in Southern Highlands of Tanzania: A case of Mbozi District in Songwe Region PDF
Muyengi, Zakaria, Mariam Mtunguja, Aziz Mtambo, Iddi Chamshama, Francis Ndunguru, Tito Njowela, Alfonce Nanyanga, Wilfred Kayombo, Steven Kihwele 80-85
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry PDF
Peary Kilei, Jane Omwenga, Mike Iravo 86-96
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya PDF
Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo 97-111
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector PDF
Benedict Mutuku, Mike Iravo, Jane Omwenga 112-124
Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria PDF
Quality of the performance of the research centers and their role in serving the community / a survey of the research centers at the University of Baghdad PDF
Wesal Abdullah Hussein 131-135

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ISSN 2422-8451

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