| Issue | Title | |
| Vol 34 (2017) | Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town | Abstract PDF |
| Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi | ||
| Vol 36 (2017) | Effect of Brand Image and Perceived Price Towards Purchase Decision in Kentucky Fried Chicken (KFC) | Abstract PDF |
| Yuli Harwani | ||
| Vol 36 (2017) | Effect of Promotional Strategies on Customer Loyalty and Repeat Purchase on the Soft Drink Bottling Industry in Ghana with Special Emphasis on Coca Cola’s (Coke) | Abstract PDF |
| Hamza Kaka Abdul Wahab | ||
| Vol 45 (2018) | Effect of External Environmental Industries, Leadership of Entrepreneurship, Resources and Motivation of Entrepreurship to Orientation and Performance of Entrepreneurship of Leathers Craft Center in Tanggulangin Sidoarjo East Java | Abstract PDF |
| H.Teman Koesmono | ||
| Vol 56 (2019) | Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda | Abstract PDF |
| Dame Yemane Adula | ||
| Vol 4 (2014) | Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry | Abstract PDF |
| Masoud lajevardi | ||
| Vol 8 (2015) | Effects of Customer Loyalty Schemes on Consumer Behavior in Supermarkets in Nairobi | Abstract PDF |
| Francis Ofunya Afande | ||
| Vol 10 (2015) | Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran | Abstract PDF |
| Mehrdad Bahremand, Negar Mesbahi Jahromi | ||
| Vol 19 (2016) | Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan | Abstract PDF |
| Abdul Ghafoor Awan | ||
| Vol 24 (2016) | Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya | Abstract PDF |
| Meshack Kimeu Sammy, Jane Omwenga, Mike Iravo | ||
| Vol 24 (2016) | Effects of Social Network on Marketing of Goods and Services: A Study of University of Maiduguri Campus, Nigeria | Abstract PDF |
| RUTH HARUNA WAZIS, AITIYA WAZIS | ||
| Vol 31 (2017) | Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria | Abstract PDF |
| Bintu Mustapha | ||
| Vol 38 (2017) | Effects of the Factors Determining the Online Purchase Behaviour of the Consumer on Actual Purchase | Abstract PDF |
| Şakir Erdem, Tevfik Yoldemir, Ceyda Aysuna Türkyilmaz | ||
| Vol 43 (2018) | Effects of Internal Marketing on Employees’ Customer Orientation in Ethiopian Airlines | Abstract PDF |
| Yibeltal Nigussie | ||
| Vol 84 (2022) | Efforts in Increasing the Customer Loyalty | Abstract PDF |
| Tontowi . | ||
| Vol 14 (2015) | E-Integrated Marketing Communication and its impact on Customers' Attitudes | Abstract PDF |
| Suleiman A Al Khattab, As'ad, H. Abu-Rumman, Ghadeer Methqal Zaidan | ||
| Vol 5 (2014) | Elemental Content of Wines Marketed on Ghanaian Markets | Abstract PDF |
| Agyekum Akwasi Akomeah, Felicia Akuamoa, Adu Bobi NAK, Shadrack Donkor | ||
| Vol 14 (2015) | Elements of Supermarket Image Influencing the Purchase Intentions of Youth in Pakistan | Abstract PDF |
| Ammar Pervaiz Maria Khan | ||
| Vol 57 (2019) | Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review | Abstract PDF |
| Amer Alsalhi, Syed Shah Alam, Fazli Idris | ||
| Vol 10 (2015) | Employee Voice Behavior in Organizations: An Evidence from Pakistan | Abstract PDF |
| Masood ul Hassan Ibn-e-hassan Faryal Batool | ||
| Vol 22 (2016) | Employees’ Satisfaction Is It an Antecedent of Customers’ Satisfaction: An Empirical Study on the Five and Four Star Hotels in the Kingdom of Bahrain | Abstract PDF |
| Mohamed Atteia | ||
| Vol 5 (2014) | Employer Branding: A Strategic Dimension for Employee Retention | Abstract PDF |
| Manisha Singh, Varsha Rokade | ||
| Vol 5 (2014) | Enhancement of a Secured Instant Messenger and Message Broadcasting with Voice | Abstract PDF |
| John Niyi Iyanda, Olaniyi Abiodun Fayemi | ||
| Vol 39 (2017) | Enhancing Customer Purchase Intentions through Service Brand Credibility | Abstract PDF |
| Rana Tahir Naveed, Mohammad Adnan, Binyamin Shahzad | ||
| Vol 57 (2019) | Entrepreneurship and Market Orientation: Mindset of Indigenous Community | Abstract PDF |
| Westim Ratang, Jhon Urasti Blesia | ||
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