Vol 17 (2015)

Table of Contents


Advertisement for Communication Effecting Consumer Behavior PDF
Uma Shankar Singh, Osman Sahin 1-11
Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi PDF
Javeria Aslam, Samreen Lodhi 12-19
Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran) PDF
Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie 20-31
Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan PDF
Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria PDF
Investigating Relationship between Brand Image, Price Discount and Purchase Intention PDF
Farshad Faezy Razy, Masoud Lajevardi 49-56
Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model PDF
Ali Faez, Masoud Lajevardi 57-64
Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan PDF
Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar 65-79
Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi PDF
Uzma Naz Samreen Lohdi 80-87
The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach PDF
Ahmad Khaldi 88-97
Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability PDF
Masoud lajevardi, Ali Faez 98-106
The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) PDF
M.D. Imobighe 107-112
Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices PDF
Ojo J. F., Ayoola F.J 113-133

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