Vol 15 (2015)

Table of Contents


Journal Coverpage PDF
Journal Editor
Market Segmentation: Its Role in Sales Performance in Nigeria Business Environment PDF
Aigbomian, Sunny Ewan, Oboro, Oghenero Godday 1-4
Adoption of Mobile Money Transfer Services in Bangladesh: A Structural Equation Modeling Approach PDF
Iftekhar Mahfuz, Suman Prosad Saha, Mahtab Fahim 5-15
Contemporary Analysis of ADS and Their Impact on Customer Loyalty (Case of Consumable Goods) PDF
Ahsan Jamal Baig 16-33
Determinants of the Volume of Market Surplus of Forest Coffee Produce and Price Received by Coffee Farm Household in Essara Woreda, the Cause of Dawuro Zone, Southern Nation Natonalits and Peoples Region, Ethiopia PDF
Alemayehu Asfaw Amamo 34-62
Marketing of Estuarine Shrimps in Akwa Ibom State, Nigeria PDF
F.U. Agbo, B.B. Usoroh 63-70
Impact of Applying of Ansoff Model on Marketing Performance for Saudi Foodstuff Companies PDF
Ghaleb M. Al-Bostanji 71-81
Impact of Online Marketing Practices on E- Business Models in India: Choice as a Determinant PDF
Neeraj Mathur Archi Mathur 82-86
Destination Brand Equity in Tourism Context: Evidence on Iran PDF
Masoud lajevardi 87-102
Does Brand Experience Build Customer’s Satisfaction and Loyalty in the Automobile Industry PDF
Mohamed Atteia Sayed 103-112
Consumer’s Brand Purchase Intention in Emerging Markets Like Pakistan PDF
Muhammad Naeem 113-120
Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior PDF
Moin Ahmed Moon 121-131
Repercussion of Personal Traits on the Overall Attitude about Online Advertisements – Empirical Forethoughts among Teenagers in Tamil Nadu, India PDF
K. Pongiannan S. Sivaneshwaran 132-140
Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones PDF
Salma Bibi 141-153
Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan PDF
Faheem Ahmed 154-159
Determinants of Customer Perception Regarding Purchase of Counterfeit Garments, Evidence from Rahim Yar Khan Region(Pakistan). PDF
Rana Muhammad Shahid Yaqub 160-173
Impact of Customer Satisfaction, Service Quality, Brand Image on Purchase Intention PDF
Waqas Mehmood Waqas Mehmood 174-186
Explication of the need for developing Marketing Function of Professional Service Organizations PDF
Jonas Ekow Yankah, Donald Kwabena Dadzie 187-195
Moderating Effects of Networking Capabilities on Marketing Capabilities and Performance of Small Firms in Kenya PDF
Tallam, Sylvia C., Maru, Loice C., Lagat, Charles K. 196-207

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ISSN 2422-8451

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