Vol 19 (2016)

Table of Contents


An Empirical Analysis of Socio-Economic Profile of the Consumers of the Sugar Free Sweeteners in Chennai City PDF
Balaji.S S.Ramachandran 1-5
Factors Impacting the Buying Behavior of Housewives towards Hypermarkets in Karachi PDF
Rizwan Raheem Ahmed, Mujtaba Zamir Shamil Yazdani, Salahuddin Mehmood 6-12
Impact of Labeling and Packaging on Consumer Buying Behavior PDF
Shaista Kamal Khan 13-21
Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan PDF
Abdul Ghafoor Awan 22-30
The Analysis of Retail Store’s Attitudes towards Product Attributes of XYZ Brand of Paint and Its Competitors PDF
R. Pujiyono, Ujang Sumarwan, Hartoyo . 31-44
Contemporary Analysis of Ads and Their Impact on Customer Loyalty (Case of Consumable Goods) PDF
Ahsan Jamal Baig 45-62
The Implementation of Kredit Usaha Rakyat Granting on Market Traders Who Are the Customers of Bank Rakyat Indonesia in Tawangalun Banyuwangi PDF
Sonny Leksono 63-69
A Hospital Case Study: The Effect of MCSQ and Cose on Service Performance And Customer Satisfaction PDF
Kokok Adi Prayogo, Widji Astuti, Achmad Firdiansjah 70-79
Testing for Cointegration and Granger Causality: Evidence from Selected Indigenous Egg Markets in Kenya PDF
Dennis O. Olila, Kenneth Wanjau, Kennedy Pambo, Evans L. Chimoita, Timothy Odipo 80-94
Factors affecting online shopping behavior of consumers in Pakistan PDF
Anum Tariq, Basit Bashir, Muhammad Adnan Shad, Ahmed Zahid Main, Muhammad Ali Dar 95-100
Financial Strategy as a Support Mechanism for the Removal and Resolution of Distress in the Nigerian Banking Sector PDF
Nuhu Kabu Maina 101-119

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ISSN 2422-8451

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