Vol 36 (2017)

Table of Contents


Journal Coverpage PDF
Journal Editor
Impact of Marketing Strategies on the Performance of Soft-Drinks Manufacturing Companies in North-Central, Nigeria PDF
Ojoma John Sunday, Bello Ayuba 1-12
Effect of Brand Image and Perceived Price Towards Purchase Decision in Kentucky Fried Chicken (KFC) PDF
Yuli Harwani 13-23
Determinants of Bank Selection Choices and Customer Loyalty the Case of Ethiopian Banking Sector PDF
Metasebiay Boru Lelissa 24-38
Effect of Promotional Strategies on Customer Loyalty and Repeat Purchase on the Soft Drink Bottling Industry in Ghana with Special Emphasis on Coca Cola’s (Coke) PDF
Hamza Kaka Abdul Wahab 39-49
Factors Influencing Customer Satisfaction in Retail Malls in Hyderabad: A Study PDF
Gaurav Bhatt 50-57

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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