How To Attract More Participants To Your Business Conference

You have an excellent idea for a business conference that will benefit business professionals from various industries. You’ve invested a great deal of time, money, and resources into selecting the best materials, guest speakers, instructors, vendors, location, menu, and entertainment. Unfortunately, none of it means anything if you can’t get people to attend. With so many competing entities (including the internet, which provides free access to information), getting people to sign up is easier said than done. 

Attendance is one of the most significant factors event planners use to determine the success and effectiveness of their corporate events. Fortunately, there are ways to spread the word and pique the interest of your target audience. Continue reading to learn more. 

Sell The Advantages

There are a variety of business conferences, training, seminars, and events available. So, what makes yours any different? If you’re going to attract participants, you must work hard to sell them the advantages of attending your event. What information will you provide? Who are some of the guest speakers and trainers? How will this benefit their career or business?

You should also point out what’s included, such as overnight stays, meals, and engaging activities. A three-day conference in Florida with an all-inclusive stay at a luxury hotel and free meals from a well-renowned chef will warrant a lot of attention. 

Make It Exclusive

Most people like feeling special. They enjoy feeling like they’ve gained access to something that others didn’t. Instead of advertising your business event to a broad audience, consider making it exclusive. Ultimately, the idea of needing an invitation to participate increases interest. 

Certifications And Badges

Does your corporate event include training opportunities? There’s nothing like getting recognized for your accomplishments and adding to your list of credentials as a business professional. Offering certificates of completion or badges to participants that finish the training can attract more attendees. You can use a badge creator to reward participants with a measurable way to demonstrate their accomplishments that will help them advance their careers. 

Attendance Options

Not everyone can afford to pay for travel expenses, hotel accommodations, and admission tickets to attend a corporate event. Offering various options for attendance can increase your chances of getting people to sign up. You could allow participants to choose between in-person and virtual sessions to accommodate their needs. 

Discounts

Affordability is one of the most significant factors for business professionals when deciding which events to attend. You can increase your guest list by offering discounts. For instance, giving a break to groups would encourage businesses to enroll departments for your event. You could also work with other establishments like hotels, airlines, and restaurants to provide conference attendees with cheaper rates on products and services they need most. 

Collaboration

Collaborating with other businesses is another creative way to get more attendees. It enhances the quality of your corporate event while reaching broader audiences. The more brands, business experts, vendors, and service providers you have advertising the same event, the more likely you are to gain the recognition you need to fill those seats. 

Multiple Marketing Platforms

You can’t expect a good turnout for your event if no one knows it’s happening. Ultimately event planners should use various marketing platforms to spread the word. Advertise the conference or training on your company website, social media, and industry-related websites. You should also combine traditional and digital marketing strategies like flyers and email marketing campaigns. The more audiences see your advertisement, the more inclined they are to learn more. Increased exposure and interest ultimately equates to higher attendance. 

Putting together a business conference or corporate event is an all-encompassing task. It requires extensive planning and research and the investment of time, money, and resources. When you put forth that much effort, the last thing you want is to have no one show up. The most practical way to ensure this doesn’t happen is to use strategies such as those listed above to boost enrollment. 

Why Do Professionals Seek Life Coaches And You Should Too?

Back in the 1980s, Mr. Thomas Leonard started life coaching and adopted it as a career. Most people rejected the idea and did not agree with Thomas’ idea of being a professional life coach.

Soon, with time and as the younger generation started to get into more troubles, the idea was accepted and recognized as one of the most important disciplines.

Life coaches are the people who work with individuals facing problems to help them resolve these issues and motivate them in their life goals. Some work to improve or save their relationships, some do it to get better at their jobs as well as personality development. 

Every human being is a work in progress and is slowly moving towards perfection. No one is perfect and we all are an unfinished work of art living to be completed.

life coach courses at The Life Coaching College Australia can help you clarify your goals, identify the roadblocks in your way, and devise solutions to overcome each one. Life coaches tailor these tactics to your specific abilities and strengths.

What Does A Life Coach Do?

It’s a teamwork between the coach and the student. The aim of each session is different depending on the specific requirement of the student but a simple layout is followed in each session. Here is what a life coach do during a session

  • First step of each course is building a connection between the coach and the student. It is indeed one of the most important steps of any life coaching course through which a deep, honest and powerful connection is established between a coach and his student.
  • A particular approach to address each issue of the student is taken by the coach based on the personality, mental level and objectives of the student.
  • A plan or a set of daily tasks or habits is formulated and the student is made to follow the routine.

Who Needs A Life Coach?

Young entrepreneurs as well as well-established individuals seeking a new path or a complete life change enrol in life coaching courses to better understand challenges and their solutions. People who are having marital problems consult life coaches in order to maintain a good relationship and live a happy lifestyle.

However, if you are experiencing any of the issues listed below, hiring a life coach may be an excellent option for you.

  • Anxiety, lack of confidence or motivation.
  • Unable to quit bad habits.
  • Dissatisfaction at work or stressful life.
  • Marriage troubles, unhappy partner.
  • Feeling stuck or loss of creativity

Suggestions

These life coaching courses come in different forms and types. Each life coach works in a different style and it also depends on your requirements. Some have face-to-face meetings where discussions take place. Some can have a seminar or public speaking session. 

If you are considering consulting with a life coach, please keep in mind that you get to choose what you want to work on throughout your meetings. Each meeting should get you feeling energized and elevated, so pick a coach whose approach and ideology you connect with.

Is Pathology The Right Career Path For You?

If you are a student in college studying medicine but haven’t quite made a firm decision about what your specialty should be, you might consider the cutting-edge field of pathology.  Why? Because pathology offers a dizzying array of opportunities for medical professionals.  While pursuing your medical studies, you will find that pathology spans over a myriad of different disciplines and can also be a lucrative path in your career.

From forensic pathology to cytopathology – this exciting and diverse field of medicine has the potential to enhance your personal growth beyond your wildest reckoning.  Furthermore, the demand for qualified pathologies in all areas of medicine has skyrocketed in the last few years.  And the job market for pathologists is only expected to increase.  Read further about what it takes to be a pathologist, and what this stimulating career path can offer you.

What Pathology Is and The Two Main Branches

At its simplest, pathology is a branch of medicine that studies the cause, nature, and origin of diseases and disorders.  Pathology is at the forefront of devising innovative treatments and solutions to combat disease, viruses, and other health disorders such as cancer.  This field of study plays a crucial role in the development of vaccines and medical treatments for all manner of conditions. 

There are two main types of pathology, clinical and anatomical.  Clinical pathology explores diagnosis and cures for disease using laboratory equipment such as microscopes and centrifuges.  A clinical pathologist works in a highly controlled environment where sterile testing is done.  These facilities must operate under accreditation by the College of American Pathologists (CAP) and should adhere to the lab CAP guide to make sure testing is in compliance and accurate results are determined.

Anatomical pathology is similar to clinical in that this field still executes demanding tests to find answers to medical disorders and diseases.  The most common example of an anatomical pathologist is a medical examiner that performs an autopsy to determine the cause of death.  An anatomical pathologist takes samples from the human body and conducts tests in order to find answers about the human condition.

What Are The Requirements To Be a Pathologist?

There is no exclusive educational degree for a pathologist per se.  Rather, a pathologist is a medical doctor who chooses pathology as his or her specialty.  As such, a pathologist must attain a medical doctor’s degree. This path usually starts with a student obtaining a bachelor’s degree.  No major must be claimed at this time, but students interested in medicine and pathology typically take pre-med courses with a concentration in biology and microbiology during their bachelor’s education.

Pathologists are often referred to as the “doctor’s doctor” because pathologists must be medical doctors (MD or DO). They go through all the training medical doctors do including attending a residency program, internship, board certification, licensing, and ongoing training.

Who Would Enjoy a Pathology Career?

Of course, a love of medicine should be a priority for anyone considering a satisfying career in pathology.  Also, if you have a curious mind and a genuine passion to help others heal, then you may make a great pathologist.  People who work well in this medical discipline are those who have investigative propensities. In other words, they like to do intense research to hunt down solutions to health problems. 

Furthermore, if you are detail-oriented and appreciate order in the workplace, pathology might be a satisfactory field.  Pathologists are required to take copious and accurate notes and their jobs rely heavily upon research, testing, and data analysis.  All this requires a meticulous mentality and a high standard for accuracy.

What Are The Benefits of Being a Pathologist?

The benefits of becoming a pathologist are many and varied.  Firstly, you will never lack a job as long as you work with integrity and keep your medical credentials current.  Pathology is such a diverse field, that jobs are plentiful throughout all disciplines of medicine.  You can choose from dozens of different specialties and subspecialties. This affords pathologists the freedom and flexibility to make lateral moves in related yet different aspects of medical research. 

For instance, you may start out your pathology career as a forensic pathologist.  Over time, you may choose to switch gears into pediatric pathology or neuropathology.  Because this field of medicine is so diverse and covers a broad territory in the healing sciences, pathology is a great career for those always learning and exploring different aspects of their professional life.

Furthermore, pathology can be a lucrative career.  Currently, the average physician of pathology salary is over $250,000 a year.  That salary can increase in time as more experience is gained in the field.  Pathologists are typically hired by major medical facilities and these institutions usually provide excellent benefits such as insurance, retirement, and paid holidays.

Lastly, and perhaps the biggest benefit of being a pathologist is the opportunity to help humanity overcome illness.  As a pathologist, you could be contributing to the cure for cancer, doing life-saving research, or discovering vaccines that heal people with crippling conditions.  Pathology offers diversity and the opportunity to help mankind.  So, if you’re seeking the satisfaction of helping your fellow humans and want a rewarding career you can be proud of, pathology might be the perfect path for you.

How To Pass Salesforce Admin Certification

Salesforce administration is one of the most lucrative roles in the world of business today. Many companies rely on the platform to build and manage relationships with their clients. Therefore, as an experienced admin in this area, your experience and skills are in high demand. But like any other job, you can only be regarded as a qualified candidate when you have the right credentials.

Keep in mind that more than half of the people working in this or related capacity hold at least one salesforce certification. It does, after all, hold the largest market share in the industry. Additionally, some of them state that their salaries increased significantly after adding the extra credentials. Have you taken the Salesforce admin test? (1)(6)

Salesforce certification quantifies and measures the skills of cloud specialists. Whether you’re an administrator who ensures that the system runs smoothly, a developer who creates new apps, or a Salesforce architect who ensures that your business’ infrastructure is stable even amidst receiving high volumes of data. (3)(4)

If you haven’t, here are a few tips to consider when preparing for it:

  • Go through the exam guide

For you to pass your Salesforce Admin certification, you need to understand what the exam entails. This way, you will know what to study and which resources to use during the preparation process. Salesforce customization, platform configuration, user management, and other skills related to Salesforce are among the things you’ll need to gain knowledge on before sitting for the test. 

Going through the exam guide will give all the information you need to prepare for the certification. You’ll also have an idea of what to expect regarding the number of questions and how to answer them. In addition, the exam guide covers everything about the weighting process, including those topics that you should prioritize in your studies. (2)

  • Schedule the exam in advance

Of course, this is an obvious step, but you’ll be surprised how many people keep on delaying it. For one, scheduling your exam early enough gives you time to focus on your preparation. It also motivates you to work towards the certification. As such, you will have the much-needed push to read and understand all the required information regardless of how hard it might appear. 

On the flip side, late scheduling will always leave you unprepared no matter how much you study. In most cases, you will be worried about the deadline more than what you should be reading. Such ‘chaos’ in your mind will have a ripple effect on your performance during the examination. In the long run, you might find it challenging to pass the test.

  • Learn from Salesforce Trailhead

Whether you are a beginner or an experienced admin, tutorials will always come in handy. There are many resources online, but the best place to start your learning journey is Trailhead. It’s a series of tutorials created by Salesforce to train beginners and intermediate users of the Salesforce products. 

The best thing about Salesforce Trailhead training is the fact that the learning lessons are arranged in a given sequence. As such, you get a predefined path to follow. 

For instance, commencing the whole journey with a basic introduction will ensure that you have a good idea of the entire subject before going into intricate details. This guided experience makes it easier for you to assess your performance and know where to strengthen before sitting for the certification exam.

  • Get hands-on experience

The best way to master a skill is to practice it. Salesforce administration requires the same spirit for you to have a better chance of passing the certification exam. After all, you will need to gain expertise on the subject to get more than the passing score of 65% and complete the exam in 105 minutes. (5)

Of course, reading and exhausting all theoretical resources is a good thing, but this can’t compare to the benefits you’ll get through hands-on experience. The best way to start this is by going through the beginner tutorials on Trailhead. Once you’ve understood what it’s all about, you can go on start practicing some of the skills. 

For one, you can build an app to track your interests like TV episodes, movie collections, or recipes. This way, you’ll gain the experience of building an app from scratch and managing it, which is something that most employers today look for in their Salesforce administrators.

Conclusion

Every entrepreneur is looking to improve various business sections as they grow their brand, and Salesforce administration is one of those areas. In fact, there is a growing demand for experienced people in this area. Therefore, going for a Salesforce admin certification exam will improve your chances of getting a job that matches your skills. 

To prepare for this test, you will need to go through the exam guide and understand what’s required of you before even commencing your studies. Once you are ready to begin the reading and training sessions, 

Salesforce Trailhead is the best place to coach yourself and nurture the skills you already have. With hands-on experience, you stand an even better chance of passing this test.

References 

  1. “Top 5 Reasons Why Now Is The Time To Get Salesforce-Certified”, Source: https://medium.com/trailhead/5-reasons-to-get-salesforce-certified-4853b6bb3464
  2. “Salesforce Certified Administrator Exam Guide”, Source: https://trailhead.salesforce.com/en/help?article=Salesforce-Certified-Administrator-Exam-Guide
  3. “Salesforce Made Simple”, Source: https://www.salesforce.com/content/dam/web/en_us/www/documents/datasheets/certification-guide.pdf
  4. “Salesforce Architect”, Source: https://trailhead.salesforce.com/credentials/architectoverview
  5. “Salesforce Certified Administrator”, Source: https://trailhead.salesforce.com/en/help?article=Salesforce-Certified-Administrator-Exam-Guide#outline
  6. “Is Salesforce Overpriced?”, Source: https://www.forbes.com/sites/quickerbettertech/2021/07/05/is-salesforce-overpriced/?sh=2b4dac9130f0 

 

5 Tips For A First-Generation IT College Student

As a first-gen student, you face expectations unlike any other. You’re trying to figure out how to make your parents proud, how to make new friends, how to live on your own for the first time. There’s no denying it’s tough, so we want to make it a little easier. 

Get ready for campus life by reading our five tips for being a first-generation college student below.

1. Apply for Scholarships 

If you’re a first-generation college student, you may have additional financial stressors others don’t. Thankfully, there are great scholarships out there specifically for you — and plenty are offered by former first-gen students. 

Jasdeep Singh created a scholarship in honor of his parents, who valued education and helped their son through secondary schooling. Apply to as many of these opportunities as you can to help alleviate the financial burden college places on you. 

2. Get Involved 

College isn’t just about locking yourself in your dorm and studying — it’s a time to have fun and discover yourself. 

Joining clubs, attending school events, and participating in campus activities will help you feel more at home. Fostering your social life is almost as important as handling the academic side of things (just ensure you find a nice balance). 

3. Understand Your Limits

Chances are, you’re on your own for the first time. You’re away from your routine and juggling a schedule that revolves solely around you. There’s no denying it’s difficult figuring out what and who to prioritize. 

The trick is to prioritize your physical and mental well-being. This may mean saying no, denying an extra project, or opting out of a social situation. Burnout is very, very real, and taking on too much puts you at risk. 

4. Assess Your Study Habits

Don’t base your study habits on those around you. Your roommate may be able to absorb all their info from the lecture alone, leaving him plenty of time to party. But that doesn’t mean your brain works the same way. 

In your first semester especially, take the time to determine what method of studying works best. You may have solidified certain habits in high school, but as college coursework is more involved and requires advanced understanding, your study sessions will need to keep up. 

5. Network

Some people with connections — they’re legacies, their parents were in a particular sorority or frat, etc. — and some don’t. If you’re a first-gen student, there’s a high chance you’re in the latter group. But don’t panic; college is the perfect way to make the connections you need. 

Picture-perfect academics isn’t the only way to jumpstart your career. A 2016 survey concluded 85% of jobs are filled because of networking. 

So, don’t be afraid to attending dedicated networking events. Have that elevator pitch in your back pocket. And, for the love of all things good, take advantage of your professor’s office hours! Before you know it, these foundational relationships may present you with a career path. 

Final Thoughts & A Bonus Tip

It’s time to let go of the expectations you think others have of you. College is a time to discover your interests and explore potential career fields you’ve never thought possible. So, meet new people, join fun clubs, and explore your hobbies in full. 

It’s challenging to decide what you want to do at 18, even more so when you feel the pressure to make your family proud. But chances are, they already are. Use this opportunity for yourself and see what the future holds. 

4 Tips For Great Employee-Manager Relations

It’s no secret that not every employee gets on with their boss.

There can be a wide range of reasons for this, from overbearing managers who don’t listen to employees to inefficient leadership structures leaving those lower down the ladder unsure about their job roles and responsibilities.

Forbes reports that 58% of managers never even received training on how to carry out their role, so it’s no wonder there are issues.

However, for your business to flourish it’s crucial that your workforce is united and everyone can work together, from the most senior member of staff to the most junior. To help you achieve this goal, we’ve come up with four ways to make your employee-manager relationships and communication levels as good as possible.

1. Smooth Management Transitions

There’s nothing worse as an employee than a manager who clearly doesn’t know what they’re doing. To prevent this, you must provide new managers with an appropriate level of training and support as they start their role. This will help employees to trust their managers, and help the managers to feel more confident in their position and less likely to be overbearing or timid.

For an in-depth investigation of this topic, you can read a report by UConn MBA Jasdeep Singh which explains exactly how to best carry out this crucial task.

2. Regular Feedback Surveys

One of the best ways to find out what employees and managers think about their relationship is to regularly survey them. This will allow you to quickly discover any issues and remedy them before they cause a more serious rift.

If you’re worried that employees may not feel comfortable responding honestly if they have problems, a great idea is to make the surveys anonymous. This way staff can reveal how they really feel about relationships between employees and management without fear that it will harm their job prospects or relationships with colleagues.

3. Take A Training Course

Although there are many things that you can personally do to improve relationships between management and employees, sometimes contacting a professional is the best way to remedy a serious issue.

You don’t need to work out thousands of dollars to find an effective service. There are plenty of free human relations and communications courses offered online by Ivy League universities and important organizations, helping you and your term to learn for free.

4. Try Teamwork Activities

Sometimes the best way to help your team bond is to take them out of the office completely. Allowing them to work as a team of equals in a situation that isn’t work-related can help them to wind down and have fun, as well as improving team relationships.

You don’t have to pick a traditional team activity like outdoor pursuits for this to work. Sometimes simply sitting down to have a meal as a team can help employees and managers to get to know each other as people and build respect.

See Your Team Growing Stronger

If you want your company to work efficiently, it’s always best to ensure that employees’ needs are being met and relationships between general staff and managers are strong.

International consultancy firm KPMG has reported that as of 2019, only34% of HR leaders are confident in their ability to transform the workforce in the digital era, so prioritizing this will help you to stand out from the crowd and improve your chances of business success.

By using these four simple tips you can help to build a strong and successful team, and see your company flourish.

Understand The PMP Certificate And Its Perks

Many consumers are interested in improving their education so they can achieve more in life. Nevertheless, a lot of people will never take the first steps. Those interested in earning more money and getting more done should learn more about the Project Management Program. Completing this program will give you a certificate that you can use to earn more money. Once you’ve obtained this certification, you’ll be able to use it to obtain valuable jobs and earn more. What is the PMP program all about? Why should you complete this course? You’ll find out in the guide below.

What Is It?

First, consumers should learn more about the program management program. What is it about? A project management degree will prove to be a valuable asset for any engineer. By completing this course, people will gain the skills, knowledge, and tools needed to be a very effective manager. A bachelor’s degree in program management will provide you with skills that you can apply to a variety of sectors including healthcare.

By completing the PMP program and obtaining PMP certification, you’ll be ready to manage a project efficiently and effectively. The demand for people who can manage and people projects is increasing immensely. With that being said, you may benefit immensely from obtaining your certification.

How Long Will It Take?

When deciding to improve your education, you cannot rush the process. You have to understand that it can take a long time to get the certification. With that being said, you need to be ready to work hard for the long haul. How long will it take to obtain a PMP certificate? In most cases, it will take more than 6 months to complete the course and obtain the certificate. This may seem like a long time and it is.

Nevertheless, your efforts will pay dividends in the long run. As long as you’re willing to work hard, you’ll be able to get your certificate and earn more money for yourself and your family.

How To Obtain A PMP Certificate

You’ll want to obtain your PMP certificate as soon as possible. This will be valuable but it is a big commitment. Do you want to obtain real-world experience that can be used to your benefit in the long run. Before you can obtain this certification, you need to meet several requirements. You need to obtain a 4-year degree. Then, you need 36 months of experiencing leading projects and 35 hours of project management education.

Alternatively, you can have a high school diploma, 60 months of experience leading projects, and 35 hours of project management education. In addition to this, you’ll need to complete the PMP exam. As long as you’ve prepared for the exam, you’ll be able to pass the exam without any issues whatsoever.

Benefits Of Being Certified

At the end of the day, obtaining a PMP certificate will make your life much better. It is estimated that the median salary of PMP holders in the United States is 25% higher than people without one. Suffice to say, your efforts will pay dividends in the long run. If you work hard and complete the exam, and start a job like a website analyst, you’ll earn your certification and you’ll make more money. At this point, it is estimated that the world has more than 1 million PMP certification holders. This is a universally recognized knowledge so you can use your skills anywhere in the world.

In addition to this, you should know that this certificate will help boost your confidence. Once you’ve obtained the certificate, you’ll be ready to conquer the world and make more money.

Steps To Get Your PMP Certificate

You’ll need to follow a few steps before you can obtain your PMP certificate. Once you’ve met the requirements, you will need to apply to take the exam. The cost depends on the provider but you need to be ready to pay a little more. Then, you’ll need to take the exam. As long as you’ve prepared, you’ll likely be able to pass the exam without any issues. Since you’ve paid a lot to take it, you’ll want to make sure that you pass.

And, you have to remember that the process doesn’t end when you’ve received the certification. You’ll need to work hard to continue your professional development to maintain your certification.