Browse Title Index


 
Issue Title
 
Vol 90 (2023) The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands) Abstract   PDF
Getie Andualem Imiru
 
Vol 57 (2019) The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia Abstract   PDF
Janfry Sihite
 
Vol 59 (2019) The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. Abstract   PDF
Arissetyanto Nugroho
 
Vol 45 (2018) The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products Abstract   PDF
Lamesgin Ayele Tizazu
 
Vol 7 (2015) The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria Abstract   PDF
Samaan Al-Msallam
 
Vol 21 (2016) The Relationship between Charismatic Leadership, Work Engagement, and Organizational Citizenship Behaviors and Job Responsibilities Abstract   PDF
Muhammad Ikram Ul Haq, Yasir Aftab Farooqi, Muhammad Ahmad
 
Vol 43 (2018) The Relationship Between Student Orientation and Trust in Higher Education Abstract   PDF
Halimatussakdiah ., Abd. Rahman Lubis, Mirza Tabrani, Shabri Abd. Majid, Nasir .
 
Vol 44 (2018) The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products Abstract   PDF
Lamesgin Ayele Tizazu
 
Vol 75 (2021) The Relationship Between Brand Personality and Customer Service Delivery:Perspectives from Public Universities in Kenya Abstract   PDF
Kegoro Ongoto Henry, Munywoki Justus, Kibera Francis, Magutu Peterson
 
Vol 26 (2016) The Role of Mobile Phones in Marketing Nile Perch Fish: A Case Study of Homa Bay County, Kenya Abstract   PDF
Ojala Daphen Otieno
 
Vol 30 (2016) The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan Abstract   PDF
Ali Falah al-zoubi, Awatif Younis
 
Vol 40 (2017) The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia Abstract   PDF
Nigist Kelemu
 
Vol 72 (2020) The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective Abstract   PDF
Legesse Lemma Chuma
 
Vol 81 (2021) The Role of Consumer-based Fashion Equity in Developing Loyalty to Luxury Fashion Products in France Abstract   PDF
Caroline Le Bon
 
Vol 83 (2021) The Role of Multi-Sensory Experience Toward Perceived Medical Service Quality: A Research at Vietnam Public Hospital Abstract   PDF
Huyen Pham Thi, Nhi Tran Que, Long La Gia, Doan Ha My, Vu Tien Duc
 
Vol 87 (2022) The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic Abstract   PDF
GANAKRISHNAN GOPALAKRISHNAN, MANIMEGALAI GOPALAKRISHNAN
 
Vol 22 (2016) The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry Abstract   PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool
 
Vol 8 (2015) The Skills in Demand: A Case of Chamba District in Himachal Padesh Abstract   PDF
Kumar Yogesh
 
Vol 18 (2015) The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan Abstract   PDF
Qismat Ullah Khan
 
Vol 88 (2023) The Variances of Consumers’ Materialistic Personality Traits and Reduced Consumption Behavior Among Demographics in Egypt Abstract   PDF
Passent Ibrahim Tantawi
 
Vol 50 (2018) Touched by vision and emotion: advancing the understanding of the endowment effect Abstract   PDF
Cathrine V. Jansson-Boyd, Dhruvi Patel
 
Vol 67 (2020) Toward Brand Equity: The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty in Boutique Bakery Company Abstract   PDF
Erna S. Imaningsih, Yuli Vega
 
Vol 8 (2015) Traditional Chicken Production System and Marketing in Ethiopia: A review Abstract   PDF
Aleme Asresie, Mitiku Eshetu
 
Vol 46 (2018) Traditional Vs Smart Electricity Metering Systems: A Brief Overview Abstract   PDF
Samuel Bimenyimana, Godwin Norense Osarumwense Asemota
 
Vol 26 (2016) Transformation of Retail Shopping Preferences Among the Customers of Sylhet City: A Survey Study Abstract   PDF
Abu Sadat Mohammed Sayem
 
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