Vol 91 (2023)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Ethical Perspectives of Neuromarketing – A Qualitative Analysis PDF
Dipayan Chowdhury, Pratap Chandra Mandal 1-14
Role of Hunger Marketing, Brand Image, and Price for Enhancing Purchase Intention PDF
Ayu Faridah, Erna Sofriana Imaningsih 15-23
The Discourse on Coffee Processing and Marketing in Limmu Awraja Southwestern Ethiopia in the Twentieth Century PDF
Dagm Alemayehu Tegegn 24-31
The Impact of E-Marketing on Enrollment in Postgraduate Programs in Yemeni Universities: A Case Study at Amran University PDF
Fayez N. Mugahed 32-52
The Joint Effect of Perceived Service Quality, Demographic Characteristics and Customer Satisfaction On Loyalty Among Passengers of Railway Transport Services in Kenya PDF
Amos King’ola, Francis Kibera, Raymond Musyoka 53-60
Advertisements on TV or Online: Which makes customers more likely to buy? With the mediating role of length of the video PDF
M. S. Ishar Ali, T. Baskar 61-69


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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