Issue | Title | |
Vol 92 (2024) | The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company | Abstract PDF |
Charles Sakavumbi Ndandula, Bupe Getrude Mwanza | ||
Vol 19 (2016) | The Implementation of Kredit Usaha Rakyat Granting on Market Traders Who Are the Customers of Bank Rakyat Indonesia in Tawangalun Banyuwangi | Abstract PDF |
Sonny Leksono | ||
Vol 41 (2017) | The Implementation challenges of Public Procurement Act (ACT 663) faced by the Ejisu Government Hospital, Ghana | Abstract PDF |
Eric Berko Aidoo | ||
Vol 87 (2022) | The Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US | Abstract PDF |
Mojibola Bamidele-Sadiq, Oluwasegun Popoola, Gold Olamide Lawal, Temitope Olubunmi Awodiji | ||
Vol 63 (2019) | The Increasing Consumer Interest in Buying Through Electronic and Endorsement Advertising Media in Tangerang City Sport Mall Shop | Abstract PDF |
Ismayudin Yuliyzar | ||
Vol 12 (2015) | The Influential Factors of Strategic Thinking at the Organizational Level | Abstract PDF |
SAHAR RAHNAMA, AMAN ALLAH RAHPEYMA | ||
Vol 14 (2015) | The Influence of Islamic Work Ethics on Job Satisfaction and Organization Commitment | Abstract PDF |
Muhammad Nouman Shafique | ||
Vol 24 (2016) | The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth | Abstract PDF |
Ahmad Bilal Khilji | ||
Vol 41 (2017) | The Influence of 'Free' Marketing Websites on the Brand Equity from the Perspective of Major Manufacturing Entities | Abstract PDF |
Diana "Moh'd Adnan" Homsi | ||
Vol 42 (2018) | The Influence of Corporate Image and E-Service Quality on E-Satisfaction and E-Loyalty of Shopee Application Users in Denpasar | Abstract PDF |
Catur Permada, Ni Nyoman Kerti Yasa | ||
Vol 46 (2018) | The Influence of Visual Social Media, Online Customer Reviews, and Personal Communication on Young Adults’ Purchase Intention: A Mixed Methods View into Consumer Socialization | Abstract PDF |
Jennifer Johnson Jorgensen, Rita Kean | ||
Vol 46 (2018) | The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers) | Abstract PDF |
Triyani Budyastuti, Diah Iskandar | ||
Vol 47 (2018) | The Influence of Package Graphics and Colour Attributes On Consumers’ Buying Behaviour In Kenya | Abstract PDF |
Betty Jepchirchir Kosgei, Jane Wanjira | ||
Vol 60 (2019) | The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia | Abstract PDF |
Bewunetu Zewude | ||
Vol 67 (2020) | The Influence of Web Design and Brand Impression on Purchase Interest of Online Shopping Site OLX.CO.ID | Abstract PDF |
Erna S. Imaningsih, Siska Rahmawati | ||
Vol 71 (2020) | The Influence of Brand Awareness, Brand Image, and Service Quality Inflight Catering on Saudi Consumer Satisfaction Arabian Airlines | Abstract PDF |
C. Catur Widayati, Purnamawati Hellen Widjaja, Asep Z. Arifin | ||
Vol 82 (2021) | The Influence of Religion, Liberalization and Emotionalism on Consumer Behaviour: Evidence from The Northern Nigeria. | Abstract PDF |
Elisa Ehinmilorin | ||
Vol 85 (2022) | The Influence of Trust, Reliability, Responsiveness, Web Design on Purchasing Decisions in E-Commerce | Abstract PDF |
C. Catur Widayati, Arissetyanto Nugroho, Hendra Wiyanto, Eka Desy Purnama, Yudha Hardiansyah | ||
Vol 89 (2023) | The Influence of Price and Service Quality on Customer Satisfaction and Its Influence on Customer Loyalty | Abstract PDF |
Reinaldy RESKIANSYAH, Arissetyanto NUGROHO, C. Catur WIDAYATI | ||
Vol 91 (2023) | The Joint Effect of Perceived Service Quality, Demographic Characteristics and Customer Satisfaction On Loyalty Among Passengers of Railway Transport Services in Kenya | Abstract PDF |
Amos King’ola, Francis Kibera, Raymond Musyoka | ||
Vol 18 (2015) | The Mediating Effect of Consumers’ Purchase Intention: A Perspective of Online Shopping Behavior among Generation Y | Abstract PDF |
Lim Yi Jin, Abdullah Osman, Arman Hadi Abdul Manaf, Muhammad Safizal Abdullah | ||
Vol 30 (2016) | The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement | Abstract PDF |
Allan Gueye Mane | ||
Vol 37 (2017) | The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana | Abstract PDF |
Stephen Oduro | ||
Vol 46 (2018) | The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya | Abstract PDF |
Metobo Joseline Kwamboka, Timothy Sulo, Michael Korir | ||
Vol 50 (2018) | The Moderating Effect of Time Pressure on Packaging Elements and Consumer Buying Behavior: A case of Nestle Pakistan | Abstract PDF |
Mughes Ahmed, M. Imran Khan, Aamir Hayat | ||
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