Vol 85 (2022)

Table of Contents


Journal coverpage PDF
Journal Editor
Urban Women in the Informal Sector: Challenges and Opportunities in Case of Dera Town Oromia Regional State, Ethiopia PDF
Meti Tefera Welkeba 1-7
Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction PDF
Eric Gonu, Mary Konadu, Mary Asare-Larbi 8-19
The Effect of Product Quality and Service Quality on Purchase Decisions Through Word of Mouth at PT Hosana Inti Branch Malang PDF
Suginto ., Bambang Supriadi, Harianto Respati 20-27
The Influence of Trust, Reliability, Responsiveness, Web Design on Purchasing Decisions in E-Commerce PDF
C. Catur Widayati, Arissetyanto Nugroho, Hendra Wiyanto, Eka Desy Purnama, Yudha Hardiansyah 28-37
An Examination of the Concept of Good Faith in Consumer Contracts PDF
Emmanuel Nimbe Olowokere 38-49
The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul PDF
Lalla Fatima Diallo 50-61
Roots and Tubers Market Expansion and Inclusion through Marketing Extension Services: A Conceptual Framework PDF
Solomon Chimela Nwafor, Solomon Arumun Agba, Lamin K.M.Fatty, Joanne Sedoo Arumun 62-70
Analysis of Factors That Influence Consumers’ Acceptance Of Local Rice In South East Nigeria PDF
Iweka, Andrew Ngozi, Nwaizugbo, Ireneus C. 71-85
Does Your Cause Fit My “Self”? Self-Expansion and Self-Concept in Cause-Related Marketing PDF
Carlos M. Rodriguez, Shalini Bariar 86-103

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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