Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria | |
| Buari, R. O., Salaudeen, S.O, Emmanuel, T. | 1-6 |
| Investigate the Viability of Digital Marketing on Buying of Extravagance Brands from Customer Perception | |
| Khald S Alatawy | 7-18 |
| Covid 19 Pandemic Government Interventions and Their Implications on Shopper Behavior: A Study of Consumers in Kenya | |
| Justus M Munyoki, Angeline Mulwa | 19-29 |
| The Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US | |
| Mojibola Bamidele-Sadiq, Oluwasegun Popoola, Gold Olamide Lawal, Temitope Olubunmi Awodiji | 30-42 |
| The Role and Importance of Online Advertising in Shaping Malaysian Consumer Behaviour During the COVID-19 Pandemic | |
| GANAKRISHNAN GOPALAKRISHNAN, MANIMEGALAI GOPALAKRISHNAN | 43-54 |
| Research Methodological Choice: Explaining Research Designs; Qualitative and Quantitative Sample Size Determination, Sampling, Data Collection, and Analysis Techniques | |
| Blessed Mwansa, Austin Mwange, Windu Matoka, Joseph Chiseyeng’I, Onward Chibawe, Robbson Manda, Golden Mashiri, Richie Nawa, Nizah Mutambo | 55-71 |
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ISSN 2422-8451
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