Why Adaptive Web Design is More Important than Ever Before

Adaptive, also commonly referred to has responsive, web design is, in essence, the practice of ensuring your site is capable of automatically modifying its layout and usability to suit a wide range of devices. Back in the very early days of websites – you know, when dancing gifs, comic sans, and 3D buttons were all the rage – these sorts of measures didn’t need to be considered; people logged into the web via their boxy, cathode ray tube monitors and sites would simply load up to fill the screen. 

These days, however, times have changed drastically. Consider your own internet habits, even on a day to day basis. You likely browse websites on your phone and your computer, at the very least; you may even log in via a tablet or iPad, too. 

For each of these devices, the screen size and proportions vary drastically, and ensuring that your website is capable of assimilating itself perfectly within an incredibly wide range of devices is essential. 

Adaptive Design is Applicable to Every Type of Business

Try to conceive of a business that is exempt from adaptive design, and you will most likely fail. Even those that have historically operated primarily on computer screens, such as online casino sites, for instance, are now finding that user habits dictate a far more mobile-centric approach. 

A site like this cannot hope to keep you entertained and, more importantly, keep you returning to their site rather than a competitor, without ensuring that, when the time comes for you to transition from PC to mobile, the mechanics and overall design of the site will not skip a beat. 

From e-commerce to gaming, and everything in between, you cannot consider your site beyond the remit of adaptive design. 

Users Don’t Trust Bad Design

Two market your brand online is to exist within one of the most competitive and fickle landscapes imaginable. What’s more, it is risky – not just for you, but for your customers or visitors, too. We all know the red flags of shopping online, and one of those is a bad, dodgy, or hastily thrown together website. 

Ensuring that you are able to demonstrate to users that you have invested the time and attention into your website indicative of a trustworthy brand is, to put it mildly, essential to your ability to thrive online. Consider the fact that almost 90% of shoppers claim they would not return to a website after having a bad experience there. It seems fair to presume that, included under the umbrella of ‘bad experiences’, are times when a website fails to put itself together coherently on a mobile screen, for instance. 

Google Rewards it

The necessity for adaptive design is so ubiquitous now that even Google has revealed that it chooses to reward sites who invest into it. According to a recent statistic, mobile searches consistently account for just over half of all searches – and if your site is ill-equipped to cater to this considerable market, it is unlikely that Google will give you priority on the results pages. 

What this represents is a missed opportunity of titanic proportions for your SEO. Each and every day that you neglect to bring your site’s adaptive design up to code, you are potentially missing out on a considerable amount of visibility,

While it may seem like yet another concern to add to a seemingly endless list of ‘things to do to keep your site functioning’, ensuring that you are on top of adaptive design, and ready to exist on any number of devices, represents one of the most important tasks for your website developers.

Key Things Business Owners Have to Get Right This Year

There are a lot of things that you need to make sure you get right when you are running a business, and being able to make something of yourself in 2019 is an exciting prospect. There are a lot of things that you have to get right if you are going to run your own company, and you need to be aware of what your responsibilities are as a business owner. 

Make sure you do as much as you can to figure out what it takes to run a modern company well, and try to avoid all the errors and pitfalls you can encounter as a business owner. Getting this right is so important when it comes to running a company as well as possible. These are some of the key things you are going to need to think about when you are trying to run a business effectively.

Know Your Brand

You have to make sure you know your brand as much as possible because this is crucial. If you don’t know your brand more effectively, how can you expect your customers to? There are a lot of things to keep in mind here, but you need to know the direction your company is going to take, as well as considering the different values you want the business to have. 

Manage Your Finances

Do as much as possible to manage your finances well because these can have a huge bearing on your future as a business owner. Your company needs financial backing, and you have to make sure you look at what can be done to improve this. Assess what the financial situation is like for the company, and come up with ideas that are going to help you get financing to help the company improve. 

Promote Your Company

You can promote the company in so many different ways these days, and you need an array of techniques to assist you. Companies like Kiasu Print are essential for allowing you to promote your company more effectively through things like flyers and business cards. While companies like Mandreel are experts in sorting out things like digital marketing and enhancing your company’s online presence.

Understand Your Competition

If you want to be able to enjoy some of the best success in the world of modern business, you need to make sure you understand your competition so you can beat them. This is something that can take a lot of time to get right, but it is certainly worth it. Understand your competition so that you can come up with ways of attracting customers away from them. 

There are a lot of things you need to think about as a business owner these days, and one of the best things you can do is to come up with ideas that will help you run the company more effectively. There are so many responsibilities that you need to keep in mind as a business owner, and these are some of the most important for your consideration right now.