How To Get A Small Business Off The Ground

Are you looking to get started with your small business? There’s a lot to consider when starting, which can be overwhelming. Luckily, we’ve broken it down for you so that it’s easy to understand and implement.

In this guide, discover the most important things to check off to start your own company.

1. Develop a Successful Pitch Deck

When you start your company, you’ll need to secure funding. One way is through investors, which allows you to limit how much you put in initially out of your pocket. But how can you ensure that investors see things the same way you do?

Successful pitch decks are essential to presenting your business to investors. How well planned your presentation is directly correlated to how likely you are to secure investors. Don’t waste the opportunity to get ahead with a poor presentation when you could deliver something truly engaging.

2. Find a Location

When choosing your business location at a start-up, there are many factors to consider. Can you support yourself with temporary establishments like market stalls, or do you need a more permanent address? Consider where your suppliers are located and where you can store excess goods.

Where will employees work from? Will they need office space, or can they be productive working from home? These are essential questions to ask yourself when looking into potential locations for your business to bloom.

3. Create a Name

Your company’s name needs to be memorable and related to what goods or services you’re providing. It needs to be something you can stick with, as changing your business’s name and rebranding can confuse customers. Having the right name that will stick in people’s minds will help you grow your brand over time.

Get creative, but don’t be too abstract. You want the name to be easy to remember, so people think of your company first. The primary goal of a great name is to generate buzz and customer loyalty that will take your business to the next level.

4. Register Your Business

You’ll need to decide on a few details before registering your business. Determine what type of business structure you’ll operate and what permits you’ll need to get started. Will you run with a sole proprietorship, partnership, or run a corporation? There are pros and cons to all options.

Take your time to understand all the legalities of running a company and what agencies you’ll have to work with. Federal, state, and local government agencies will need specific applications so you can operate your business. Once they’re taken care of, you can get started and spread the word about your new business venture!

5. Business Insurance

Protect yourself with business insurance right away. Don’t wait for disaster to strike and find yourself unprepared. Business insurance protects you from several situations you may face, like personal injury and property damage. There are certain protections against vandalism and weather as well.

Research the risks you face at your location, and regularly reassess those risks as your company grows. The needs of your business are sure to change, and thankfully your insurance policies can accommodate those changes if you’re proactive. Discuss your options with a reputable licensed agent so that they can find you the best deal.

Jumping into Business Ownership

Starting a new company is a complicated process, but it becomes a lot simpler once you break it down into a few steps. From researching how to create a powerful pitch deck to securing your company’s location and paperwork, you’re setting yourself up for success every step of the way.

Don’t let the unknown stop you from achieving your entrepreneurial ambitions. Take it a day at a time, and follow these steps to create a strong beginning for your company.

Mailchimp vs EngageBay vs HubSpot Which software tool is good for small business?

You can use email marketing to communicate with leads, nurture customer relationships, and generate new sales. If you’re looking for an email marketing platform for your small business or start-up, you’ve probably reduced your choices down to three: HubSpot vs Mailchimp vs EngageBay. You’re having difficulty deciding which platform is best for you. What kind of Mailchimp campaign can you create with their platform? How much does Engage Bay cost? We’ll help you to find a leader in the duel around Mailchimp vs. ActiveCampaign vs. EngageBay in this post. To do so, we’ll go through the features, cost, and advantages and disadvantages of each of these three email marketing platforms. Analyze their features to identify which product is best appropriate to your business requirements. In general, any business software should allow you to see the big picture while still allowing quick access to the details.


EngageBay is the first in our comparison between Mailchimp vs HubSpot vs EngageBay. Engagebay is a software service that enables its customers an all-in-one marketplace that includes sales & marketing, CRM, and customer service tools. Despite being formed in 2017 and having a slew of strong competitors, EngageBay has carved out a niche for itself. When other firms limited their CRM services to big companies. Engagebay was giving a great bargain on CRM for small businesses and start-ups. Engagebay is a cost-effective, easy-to-use, easy-to-implement platform with numerous integration options and an automated nature. 


Engagebay offers four different packages.

  • Version that is freely available
  • 1000 contacts and 1000 branded emails would be sent to users.
  • Basic Version
  • The basic version charges 8.99 dollars per month per user.
  • Customers will receive ten thousand branded emails and fifteen thousand contacts.
  • For all of your questions and onboarding requirements, there will be a customer support team.
  • Growth Version
  • The monthly cost of the expansion version is $29.99 USD per user.
  • This program contains 50000 contacts and 25000 branded emails.
  • For your onboarding and inquiries, we have a dedicated customer support team.
  • Pro Edition
  • The Pro version costs 47.99 USD per month per user.
  • This plan includes 50000 branded emails and limitless contacts.


  • It’s simple to use, implement, and integrate!
  • When we ask for an update, they are quite prompt. Very quick to respond. A really nice group of people. It’s simple to use.


  • Even though they are always glad and prompt to help, the training manuals could be better. Some of my concerns are general and should have been covered in a manual/video.
  • It isn’t exactly a drawback, but it would be better if they added more CRM tools. We won’t have to use any extra CRM software as a consequence of this.


Mailchimp was just rated #8 on G2’s global list of the Best Software Companies of 2020. It provides a perfect marketing platform for small businesses, with everything from CRM functionality to tagging and segmentation, predictive demography, and more. For customer signups or introducing new products, the platform also includes a form builder, websites, and landing pages. You receive the powerful capabilities you want and need with less hassle with Mailchimp than with alternative marketing systems. You’ll be capable of transforming insights into action because you’ll be able to store all of your audience data in the same place you execute all of your marketing.


In EngageBay vs Hubspot vs MailChimp, it’s important to note that MailChimp is one of the oldest and most reliable names in CRM and automation. You can manage up to 1000 contacts for free on this platform before starting to pay depending on the quantity of subscribers you add to your list. The cost can then be hiked to $10 or $25. The greatest feature about this platform is that its templates are simple to use, and the framework itself allows you to customize your operations to your specific requirements.


  • The “free forever” plan is indeed a generous (but feature-limited) solution.
  • The editor is easy to use, and creating campaigns is a pleasure.
  • There are several integrations, guaranteeing that there is something for everyone.


  • Paid plans are cost prohibitive (especially if you have a large email list and need advanced features)
  • Marketing automations aren’t as feature-rich or consumer friendly as other solutions.
  • Pre-built automation processes are available at reasonable libraries.


HubSpot is a sales and marketing marketplace wherein different types of clients assemble. Customer relationship management (CRM), lead management, tracking, categorization, and seamless sales closing are all included. As the name implies, it is a location where all marketing departments come together in one place to improve productivity. It provides a variety of products to its customers, with the primary goal of consolidating all types of inbound marketing and sales for peak effectiveness. In the year 2006, Brian Halligan, an American software developer, and Dharmesh Shah co-founded the company.


  • HubSpot CRM is a free service.
  • HubSpot CMS Hub – $300/mo for Pro, $900/mo for Enterprise
  • HubSpot Marketing Hub is available for free, with a Starter plan costing $45 per month, a Pro plan costing $800 per month, and an Enterprise plan costing $3,200 per month.
  • HubSpot Sales Hub is available for free, with a Starter plan costing $45 per month, a Pro plan costing $450 per month, and an Enterprise plan costing $1,200 per month.
  • HubSpot Service Hub is available for free, with a Starter plan costing $45 per month, a Pro plan costing $360 per month, and an Enterprise plan costing $1,200 per month.


  • HubSpot is a high-priced choice.
  • HubSpot has an onboarding charge.
  • To join up with HubSpot, the consumer must go through an annual commitment process.


  • While HubSpot’s content staging tool lets you redesign and relaunch your website in a sandbox development environment, it’s only for website pages and landing pages.

HubSpot’s tags are universal, which means they’ll function on any blog. This is excellent if you only have one blog in one language; but, if you have two, three, or even four blogs (all covering various topics), the tags would not translate well (unless they are proper nouns).