Why Adaptive Web Design is More Important than Ever Before

Adaptive, also commonly referred to has responsive, web design is, in essence, the practice of ensuring your site is capable of automatically modifying its layout and usability to suit a wide range of devices. Back in the very early days of websites – you know, when dancing gifs, comic sans, and 3D buttons were all the rage – these sorts of measures didn’t need to be considered; people logged into the web via their boxy, cathode ray tube monitors and sites would simply load up to fill the screen. 

These days, however, times have changed drastically. Consider your own internet habits, even on a day to day basis. You likely browse websites on your phone and your computer, at the very least; you may even log in via a tablet or iPad, too. 

For each of these devices, the screen size and proportions vary drastically, and ensuring that your website is capable of assimilating itself perfectly within an incredibly wide range of devices is essential. 

Adaptive Design is Applicable to Every Type of Business

Try to conceive of a business that is exempt from adaptive design, and you will most likely fail. Even those that have historically operated primarily on computer screens, such as online casino sites, for instance, are now finding that user habits dictate a far more mobile-centric approach. 

A site like this cannot hope to keep you entertained and, more importantly, keep you returning to their site rather than a competitor, without ensuring that, when the time comes for you to transition from PC to mobile, the mechanics and overall design of the site will not skip a beat. 

From e-commerce to gaming, and everything in between, you cannot consider your site beyond the remit of adaptive design. 

Users Don’t Trust Bad Design

Two market your brand online is to exist within one of the most competitive and fickle landscapes imaginable. What’s more, it is risky – not just for you, but for your customers or visitors, too. We all know the red flags of shopping online, and one of those is a bad, dodgy, or hastily thrown together website. 

Ensuring that you are able to demonstrate to users that you have invested the time and attention into your website indicative of a trustworthy brand is, to put it mildly, essential to your ability to thrive online. Consider the fact that almost 90% of shoppers claim they would not return to a website after having a bad experience there. It seems fair to presume that, included under the umbrella of ‘bad experiences’, are times when a website fails to put itself together coherently on a mobile screen, for instance. 

Google Rewards it

The necessity for adaptive design is so ubiquitous now that even Google has revealed that it chooses to reward sites who invest into it. According to a recent statistic, mobile searches consistently account for just over half of all searches – and if your site is ill-equipped to cater to this considerable market, it is unlikely that Google will give you priority on the results pages. 

What this represents is a missed opportunity of titanic proportions for your SEO. Each and every day that you neglect to bring your site’s adaptive design up to code, you are potentially missing out on a considerable amount of visibility,

While it may seem like yet another concern to add to a seemingly endless list of ‘things to do to keep your site functioning’, ensuring that you are on top of adaptive design, and ready to exist on any number of devices, represents one of the most important tasks for your website developers.

What Does a SEO Specialist Do?

The age of the internet gave way to a lot of new transformations. Today’s customers connect with brands through websites, social media, video, and more. They’re constantly shopping on their smartphones and seeking customer service through apps and online chat widgets. Modern businesses are responding to the age of the internet with the introduction of new services, updated marketing campaigns, and new strategies for reaching their audience. 

The digital landscape has even opened the door to a new era of professionals, focusing on things like how to make the most of your position on search engines like Google. After all, a higher position in the search engine often equates to bigger revenues and better opportunities for companies that can outrank their competition. Today, SEO specialists can be powerful allies for growing companies. 

What are SEO Specialists?

SEO Specialists are responsible for mastering search engine optimization, the strategy that companies use to improve their position on the search engine rankings. To succeed with this methodology, companies need to know how to use keywords to attract the right audience, build their site’s credibility with backlinks, and even produce amazing content to show thought leadership. Experts who specialize in SEO like Granwehr.com identify the techniques, strategies and tactics required to increase the number of visitors to a website and improve a site’s authority. 

These pros can generate more traffic for companies, which also leads to a better chance of increased conversions. At the same time, an effective campaign in the search landscape can also lead to better reputations for brands. There are different kinds of expert in this arena, but most of them know how to deal with programming so that they can ensure websites are accessible as possible for customers. These employees also know how to write original content for brands, run advertising campaigns to increase revenue, and make technical recommendations to developers. 

Could You Succeed in This Role?

The company or client you work with in this industry will often dictate how technical your job actually is. Some companies rely on their SEO specialist to deal with things like keyword strategies and creating content, but they hire other people to handle user experience updates to the website coding, and work with developers. You might also find that working with some companies requires you to branch out from focusing on the company’s website and search results. 

Many professionals who start off in the world of SEO end up working on things like social media and email marketing campaigns too. They might help to write content for guest blogs so that companies can earn backlinks or assist with creating content plans for things like videos and podcasts. There’s no one kind of person who’s more likely to succeed in a job like this one. However, if you’re planning on taking this route, it’s worth remembering that you’ll need to be committed to constant learning. With algorithms and trends changing all the time, failing to stay ahead of the curve could quickly mean that your search strategies become irrelevant.