Vol.54, Vol.55, Vol.56 (2019) Journal of Marketing and Consumer Research

Vol 54 (2019)

 

Vol 55 (2019)

 

 

Vol 56 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda PDF
Dame Yemane Adula 1-6
Application of Customer Relationship Management Practices in the Industrial Process PDF
Uma Shankar Singh 7-12
The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia PDF
Esraa Alfeel, Zaid Ahmad Ansari 13-22
The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase PDF
Yuni Astuti, Christina Catur Widayati 23-32
Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia PDF
Yidnekachew Wondimu Zewde 33-45

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 30 (2016) Journal of Marketing and Consumer Research

Vol 30 (2016)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Chinese Brands Emerging in Africa PDF
Aminu Gariba, Yu Jun Ying 1-8
Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia PDF
Shambel Bekele 9-15
The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan PDF
Ali Falah al-zoubi, Awatif Younis 16-23
Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Pakistan PDF
Abdul Haseeb Chaudhary 24-31
Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods PDF
Bo Yang, Jianzhong Chou 32-41
Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions PDF
S. Harish Babu 42-45
A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail 46-58
The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto 59-68
The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement PDF
Allan Gueye Mane 69-79

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Vol 22 (2016) Journal of Marketing and Consumer Research

Vol 22 (2016)

Table of Contents

Articles

Agency Problems, Product Market Competition and Dividend Policies in Pakistan PDF
Muhammad Rizwan Ullah 1-6
Cattle and Camel Milk Production and Marketing: The Case Study in Aysaita Woreda, Awsi Rasu of Afar Regional State, Ethiopia PDF
Hanfere Mohammed 7-24
Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study PDF
Jasmine Simi A.H Hrishika S 25-29
Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan PDF
Rizwan Khalid 30-37
A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity PDF
Vahid reza mirabi Masoud lajevardi 38-43
Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing PDF
Bandar Khalaf Alharthey 44-50
Challenges and Opportunities of Marketing Fruit and Vegetables at Logia, Northeastern Ethiopia. The Case of Onion, Tomato and Banana PDF
Muluneh Bekele Kebenu Feyisa, Shimelis Getu 51-58
Market Marginal Analysis of Peas in Khyber Pakhtunkhwa PDF ()
Aasif Awan Syed Asghar Ali Shah 59-67
The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh 68-81
Investigating the Sensorial Marketing Methods in UK Clothing Retail Sector PDF
Muhammad Sajid Saeed, Mahsan Alsaiary, Iffat Batool 82-89
The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool 90-97
Assessments of Cereal Marketing System in Borana Zone, Southern Ethiopia PDF
Dirriba Mangistu Tamiru Amanu 98-102
Employees’ Satisfaction Is It an Antecedent of Customers’ Satisfaction: An Empirical Study on the Five and Four Star Hotels in the Kingdom of Bahrain PDF
Mohamed Atteia 103-114

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451