Vol 62 (2019) Journal of Marketing and Consumer Research

Vol 62 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Analysis of Poultry Production and Marketing in Addis Ababa, Ethiopia: The Case of Small Scale Intensive Poultry Producers PDF
Sena Amsalu 1-11
Structure Conduct and Performance of Poultry Market in Some Selected Area of Addis Ababa, Ethiopia PDF
Sena Amsalu 12-20
Analysis of Increasing Customer Value Through Quality of Service and Consumer Perception (study of Indomaret Tangerang customers) PDF
Ismayudin Yuliyzar 21-27
Mechanisms for Improving the Marketing of Agricultural Products for Increased Profitability PDF
Cajethan U. Ugwuoke, Patience Ngozi Odoh, Godwin E. Eze, Benedicta A. Omeje, Nnennaya S. Monwuba, Scholastica U. Ekwueme 28-33
The Efficiency Level of E-Marketing Strategies and its Impact on the Enhancement of Hotel Establishments Position in Consumer Mind (Comparative study between the hotel establishments in Jordan and Saudi Arabia) PDF
Mahmoud Abdel Muhsen Irsheid Alafeef 34-48
Orientation management in organization as a tool to increase the employee productivity PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Khalifah Salman Almadhi, Ahmad Naif Alharbi, Riyadh Ismaeil Albader, ALmalki Mohammad Musallam, ALmayouf Abdulmajeed khalled 49-53
Performance of Watermelon Marketing in Enugu State, Nigeria PDF
Ikenna Charles Ukwuaba, Festus Ugwuoke Agbo, Eberechukwu Johnpaul Ihemezie 54-67

 

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ISSN 2422-8451

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Vol.57 – Vol.61 (2019) Journal of Marketing and Consumer Research

Vol 57 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Analysis Marketing Behavior of Honey in Oromia Regional State, Ethiopia PDF
Ajabush Dafar 1-13
Entrepreneurship and Market Orientation: Mindset of Indigenous Community PDF
Westim Ratang, Jhon Urasti Blesia 14-21
Emotional Labor Strategies from Customer Point of View: A Systematic Literature Review PDF
Amer Alsalhi, Syed Shah Alam, Fazli Idris 22-32
Resource Schedule of Concrete Fish Pond Construction Using Network Analysis PDF
Akomolafe A. A. 33-43
The Online Transportation Marketing Mix CoCreation: A Case Study @gojekindonesia PDF
Janfry Sihite 44-50
Intercity Bus Passengers’ Perception and Response to In-Vehicle Medication Drug Hawking PDF
Allen Nnanwuba Adum, Ogochukwu Ekwenchi, Emeka Odogwu, Kobimdi Cordelia Umeh 51-57

 

Vol 58 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Effect of Service Quality on Customer Satisfaction: A Case Study of Commercial Bank of Ethiopia Adama City PDF
Alemu Getahun 1-15
Commercialization of Smallholder Pulse Producers in East Gojjam Zone, Ethiopia PDF
Assefa Tilahun 16-24
The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia PDF
Gebergziaher G. Gebremicael 25-35
Profitability and Marketing Efficiency of Smoked Fish: An Empirical Evidence from Ondo State, Nigeria PDF
Taiwo Adedeji, Foluso Osundare, Abiodun Ajiboye 36-42
Mediational Role of Customer Emotions in the Relationship Between Customer Experience and Purchase Behavior in the Hotel Industry PDF
Beatrice Chepngetich, Oscar Kambona Ouma, Fredrick Onyango Aila 43-50
Camel Milk Value Chain in Kenya: A Review PDF
Tura Isako, Victoria Kimindu 51-64

 

Vol 59 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
A Review on Livestock Marketing in Ethiopia: Opportunities and Challenges PDF
Amanuel Ayele 1-8
Production and Marketing Trends of Soy Bean in Ethiopia 2001-2017 PDF
Gebre-Egziabher Fentahun 9-14
Multichannel Strategy in Perspective: The Consumer Experience at the Heart of Marketing Policy PDF
Rui Li, Gilles Paché, Carole Poirel 15-25
The Attributes of The Bread Store. A Case Study @BreadtalkIndo PDF
Arissetyanto Nugroho 26-31
The Online Fashion Retail Complaint Management. A Case Study @ShopeeID. PDF
Arissetyanto Nugroho 32-36
Analysis of Destination Image, Tourism Object, and Infrastructure Effect on Tourism Visiting Intention to Wamena (A Case Study of Tourism Development Planning in Wamena) PDF
Tine Yuliantini, Deden Kurniawan, Dadan Ramdani 37-46

 

Vol 60 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia PDF
Bewunetu Zewude 1-8
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 9-17
Examining Consumer-Purchasing Behaviour Towards Valuable Sportswear Brands: The Social Representation Theory Perspective PDF
Yahya Manna 18-29
An Examination of Influence of Competition on Destination Marketing Performance by Public Organizations in Kenya PDF
Wacira Ann Wambui, Peter Mwaura, John Tanui 30-39
Mediation models: A focus on the Effect of Customer Satisfaction on the relationship between Ethicaltreatment towards Farmers and Enterprise Performance in Mumias sugar belt, Kenya PDF
Willis Otuya 40-55
The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior PDF
Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi 56-65

 

Vol 61 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana PDF
Godfred Bugyei 1-8
The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia) PDF
Yilma Geletu 9-15
Recognizing the Islamic Banking Consumer Behaviour from the Perspective of Product Knowledge, Brand Awareness and Attitude PDF
Dudi Permana 16-22
An Integration of Indonesian Market for Gree Coffee: A Review from Exported and Imported Market Outlook on the Major Exported Countries PDF
Agustina S. Mori Muzendi, Rina Oktaviani, Dedi Budiman Hakim 23-32
Exploring Extended Nomological Network of Antecedents, Moderators, and Consequences of Brand Love PDF
Muhammad Asif Khan 33-45

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Vol.54, Vol.55, Vol.56 (2019) Journal of Marketing and Consumer Research

Vol 54 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Drivers of Bank /Branch Switching Intentional Behaviour in Retail Banking: Evidence from Indian Banking Customers PDF
P.K. Agarwal 1-12
Farmers Market Participation Decision and Intensity of Participation in Butter and Cheese Marketing: The Case of Loma Woreda, Dawuro Zone Southern Ethiopia PDF
Betela Beyene 13-23
Satisfaction with Quality and Relevance of University Education: Views from Students of Selected Universities in Kenya PDF
Joseph K. Kirui 24-36
Innovation in Repackaging Can Change the Whole Perception on the Product PDF
Zoha Raza, Danish Ahmed Siddiqui 37-50
Developing Marketing and Advertising Strategies Through Disruption Philosophy PDF
N. Delener 51-56
Omnichannel Development within the Pakistani Fashion Retail PDF
Syed Muhammad Abbas Rizvi, Danish Ahmed Siddiqui 57-87
Sales Structure Strategy in Bumiputera Muda LLC 1967 General Insurance Branch Lampung, Indonesia PDF
M Yusuf S Barusman, Ferdinan . 88-96
Product Attractiveness and Consumers’ Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. PDF
Etim, Glory Sunday 97-106
Measuring the relationship among Digital Marketing Expenditure and Profit of women luxury clothing Brands in Pakistan PDF
Sadaf Mustafa, Ayesha Fareed, Faryal Ikram 107-112

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ISSN 2422-8451

 

Vol 55 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Influence of Demographic Variables on Consumer Ethnocentrism: Case of Rajasthan, India PDF
Khushbu Agarwal 1-9
Wheat Production, Marketing and Consumption in Ethiopia PDF
Regasa Dibaba 10-19
Literature Review on Branding Higher Education in Ethiopia PDF
Daniel Sulamo Ombamo 20-25
Moderating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions PDF
Sana Najib, Danish Ahmed Siddiqui 26-41
The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) PDF
Mathewos Yure Dangisso 42-53
Fast Food Trend Analysis by Evaluating Factors Leading to Customer Satisfaction PDF
Mahnoor Farooqui, S Khuram Khan Alwi 54-70
THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT PDF
Erna S. Imaningsih 71-78

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ISSN 2422-8451

 

 

Vol 56 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Effect of Marketing System on Sales Volume of Mango Fruit: (A Case of Selected Kebeles Guto Gida Woreda PDF
Dame Yemane Adula 1-6
Application of Customer Relationship Management Practices in the Industrial Process PDF
Uma Shankar Singh 7-12
The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia PDF
Esraa Alfeel, Zaid Ahmad Ansari 13-22
The Analysis of Housewife Behavior in Dealing with Family Needs Because of Price Increase PDF
Yuni Astuti, Christina Catur Widayati 23-32
Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia PDF
Yidnekachew Wondimu Zewde 33-45

 

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Vol 30 (2016) Journal of Marketing and Consumer Research

Vol 30 (2016)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Chinese Brands Emerging in Africa PDF
Aminu Gariba, Yu Jun Ying 1-8
Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia PDF
Shambel Bekele 9-15
The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan PDF
Ali Falah al-zoubi, Awatif Younis 16-23
Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Pakistan PDF
Abdul Haseeb Chaudhary 24-31
Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods PDF
Bo Yang, Jianzhong Chou 32-41
Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions PDF
S. Harish Babu 42-45
A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail 46-58
The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto 59-68
The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement PDF
Allan Gueye Mane 69-79

 

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Vol 29 (2016) Journal of Marketing and Consumer Research

Vol 29 (2016)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Assessment of Beef Cattle Fattening and Marketing System and Contribution to Household Food Security in Case of Lemmo Woreda, Hadiya Zone, Southern Ethiopia PDF
Amistu K 1-10
Economic Assessment of Sugarcane Production and Its Marketing Constraints in Sindh, Pakistan PDF
Moula Bux Peerzado 11-17
Corporate Social Responsibity in the Universities PDF
ArvinLucy Onditi 18-23
Economic Analysis of Milk Marketing in Sindh Province: A Case Study of District Dadu PDF
Riaz Hussain Jamali 24-36
Green Marketing and Consumer Satisfaction PDF
ArvinLucy Onditi 37-45
Household Dairy Production System, Marketing and Constraints in Ethiopia PDF
Matawork Milkias Gobena 46-52
Customers’ Involvement and Retention of Deposit Money Banks in Port Harcourt PDF
N. Gladson Nwokah, Elizabeth L. Poi 53-66
Analysis of Influence Factors Reference to Personal and Group Decision to Purchase and Customer Satisfaction Brand Honda Motorcycle in Pekanbaru PDF
Deny Danar Rahayu 67-78
ANALYSIS OF EFFECT OF BRAND PERSONALITY AND SALES PROMOTION OF BRAND EQUITY AND IMPLICATIONS ON THE DECISION TO CHOOSE CANDIDATES FOR GOVERNOR IN RIAU PROVINCE PERIOD 2013-2018 (Empirical Studies in 2013 from the Perspective of Political Marketing) PDF
Gatot Wijayanto, H. Restu, Raden Lestari Ganarsih 79-88

 

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Vol 23 (2016) Journal of Marketing and Consumer Research

Vol 23 (2016)

Table of Contents

Articles

A Comparative Study on the Buying Behaviour of Rural and Urban Consumers towards Mobile Phone in Ganjam District, Odisha PDF
Sathya Swaroop Debasish, Sujit Kumar Prusty 1-10
Factors Affecting Farmers’ Coffee Market Outlet Preference in Southwest Ethiopia: Survey Result of Coffee Potential Districts of Jimma Zone PDF
Solomon Asefa 11-22
A Model for Building and Implementing Customer Value Co-creation Agendas PDF
Remy Nyukorong 23-32
Review on Challenges and Opportunities of Honey Marketing in Ethiopia PDF
Getahun Tekle 33-37
The Impact of Fast Fashion Elements on Female Consumer Buying Behavior ( A Study Case of H&M Grand Indonesia Shopping Town) PDF
Filda Rahmiati 38-45
Standardisation versus Adaptation as an International Marketing Strategy: The Role of Cultural Pattern in a Society and its Effect on Consumption PDF
McLeish Ukomatimi Otuedon 46-56
Macroenvironmental Factors Affecting the Choices of Mobile Phone Subscribers: Evidence from Saudi Arabia and Yemen PDF
Nabil Mohammed Abdo Alabsy 57-62

 

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Vol 22 (2016) Journal of Marketing and Consumer Research

Vol 22 (2016)

Table of Contents

Articles

Agency Problems, Product Market Competition and Dividend Policies in Pakistan PDF
Muhammad Rizwan Ullah 1-6
Cattle and Camel Milk Production and Marketing: The Case Study in Aysaita Woreda, Awsi Rasu of Afar Regional State, Ethiopia PDF
Hanfere Mohammed 7-24
Service Quality on Customer Satisfaction of ITC Gardenia, Bengaluru- A Conceptual Study PDF
Jasmine Simi A.H Hrishika S 25-29
Impact of Animated Advertisement on Adult Impulse Buying Behavior of Pakistan PDF
Rizwan Khalid 30-37
A Conceptual Model in Marketing: Celebrity Endorsement, Brand Credibility and Brand Equity PDF
Vahid reza mirabi Masoud lajevardi 38-43
Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing PDF
Bandar Khalaf Alharthey 44-50
Challenges and Opportunities of Marketing Fruit and Vegetables at Logia, Northeastern Ethiopia. The Case of Onion, Tomato and Banana PDF
Muluneh Bekele Kebenu Feyisa, Shimelis Getu 51-58
Market Marginal Analysis of Peas in Khyber Pakhtunkhwa PDF ()
Aasif Awan Syed Asghar Ali Shah 59-67
The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry PDF
Salelaw, Gashaw Tibebe, Amanpreet Singh 68-81
Investigating the Sensorial Marketing Methods in UK Clothing Retail Sector PDF
Muhammad Sajid Saeed, Mahsan Alsaiary, Iffat Batool 82-89
The Sensorial Marketing Methods Employed by the UK Fashion Retail Industry PDF
Muhammad Sajid Saeed, Mahsan Mubarak Alsiari, Iffat Batool 90-97
Assessments of Cereal Marketing System in Borana Zone, Southern Ethiopia PDF
Dirriba Mangistu Tamiru Amanu 98-102
Employees’ Satisfaction Is It an Antecedent of Customers’ Satisfaction: An Empirical Study on the Five and Four Star Hotels in the Kingdom of Bahrain PDF
Mohamed Atteia 103-114

 

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