Vol 62 (2019) Journal of Marketing and Consumer Research

Vol 62 (2019)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Analysis of Poultry Production and Marketing in Addis Ababa, Ethiopia: The Case of Small Scale Intensive Poultry Producers PDF
Sena Amsalu 1-11
Structure Conduct and Performance of Poultry Market in Some Selected Area of Addis Ababa, Ethiopia PDF
Sena Amsalu 12-20
Analysis of Increasing Customer Value Through Quality of Service and Consumer Perception (study of Indomaret Tangerang customers) PDF
Ismayudin Yuliyzar 21-27
Mechanisms for Improving the Marketing of Agricultural Products for Increased Profitability PDF
Cajethan U. Ugwuoke, Patience Ngozi Odoh, Godwin E. Eze, Benedicta A. Omeje, Nnennaya S. Monwuba, Scholastica U. Ekwueme 28-33
The Efficiency Level of E-Marketing Strategies and its Impact on the Enhancement of Hotel Establishments Position in Consumer Mind (Comparative study between the hotel establishments in Jordan and Saudi Arabia) PDF
Mahmoud Abdel Muhsen Irsheid Alafeef 34-48
Orientation management in organization as a tool to increase the employee productivity PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Khalifah Salman Almadhi, Ahmad Naif Alharbi, Riyadh Ismaeil Albader, ALmalki Mohammad Musallam, ALmayouf Abdulmajeed khalled 49-53
Performance of Watermelon Marketing in Enugu State, Nigeria PDF
Ikenna Charles Ukwuaba, Festus Ugwuoke Agbo, Eberechukwu Johnpaul Ihemezie 54-67

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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Vol 20 (2016) Journal of Marketing and Consumer Research

Vol 20 (2016)

Table of Contents

Articles

An Analysis of Service Quality for Customer Satisfaction at Tanzania Posts Corporation PDF
Antony Nyangarika 1-12
Assessment of Butter Marketing System and Supply Chain in Case of Damot Woyde Woreda, Southern Ethiopia PDF
Amistu K 13-20
E-Ordering and E-Informing on Supply Chain Performance in Retail Marketing Outlets in Kenya PDF
Joel Kipkemboi Chepkwony, Charles Lagat 21-26
Market Orientation and Firm Performance in Fruit Exporting Companies in Nairobi City County in Kenya: An Empirical Review PDF
James Kimutai Yabs, Emmanuel Awuor 27-34
Exploring Service Quality, Switching Barriers and Customer Loyalty: Mediating Role of Switching Barriers PDF
Nirbhay Krishna Varshney 35-39
Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness PDF
Sonika Harjot Singh 40-47
An Analysis of Internet Banking Service Quality Affecting Customer Satisfaction with a focus on United Commercial Bank Limited in Bangladesh PDF
Suman Prosad Saha 48-63
Scope of Customer Retention Problems in the Mobile Phone Sector: A Theoretical Perspective PDF
Muhammad Alshurideh 64-69

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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Vol 8 (2015) Journal of Marketing and Consumer Research

Vol 8 (2015)

Table of Contents

Articles

Journal Cover Page PDF
Journal Editor
Analysis of Marketing Efficiency and Spatial Co-Integration of Rohu (Labeo Rohita) Fish in Some Selected Areas of Bangladesh PDF
M. I. Omar U. A. Janifa, S. A. Sabur M. Moniruzzaman, S. Haque 1-13
Modern Trends in Commercial Dispute Resolution through Arbitration in Nigeria: Prospects and Constraints PDF
Abubakar M. Sani 14-20
The Impact of Service Quality on Consumer Perceived Value in Medical Clinics PDF
Kumaradeepan, Sivanenthira, S 21-26
Traditional Chicken Production System and Marketing in Ethiopia: A review PDF
Aleme Asresie, Mitiku Eshetu 27-34
Market Structure and Chain Analysis of Haricot Bean (Phaseolus Vulgaris L.) PDF
Hunegnaw Amare Tesfaw 35-43
The Skills in Demand: A Case of Chamba District in Himachal Padesh PDF
Kumar Yogesh 44-52
A Comparative Study on Factors Shaping Buying Behaviour on B2B and B2C E-Commerce Platforms in India PDF
Pradyut V. Hande, Debleena Ghosh, Atin Govil 53-58
Valuing Community Based Forest Landscapes Restoration: Bivariate Probit Analysis for Degraded Forest Lands in North Western Ethiopia PDF
Yalfal Temesgen 59-63
The Impact of Augmented Reality on E-Commerce PDF
R. Shanthi 64-73
Effects of Customer Loyalty Schemes on Consumer Behavior in Supermarkets in Nairobi PDF
Francis Ofunya Afande 74-86
Influence of Corporate Social Responsibility on Customer Choice: A Survey of Selected Commercial Banks in Nairobi PDF
Francis Ofunya Afande 87-110
Factors that Influence Organizational Transformation: A Case of Life Insurance Companies in Kenya PDF
Francis Ofunya Afande 111-142

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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Vol 7 (2015) Journal of Marketing and Consumer Research

Vol 7 (2015)

Table of Contents

Articles

Building Purchase Decision towards Private Higher Education through Perceived Value and Institution Image PDF
Hasyim ., Rina Anindita 1-10
Relationship between Satisfaction, Attitude and Performance: A Case Study of MCB Bank Ltd. PDF
AbdulGhafoor Awan 11-18
Marketing Strategies, Cultural Dynamism and Psychological Issues in Tanzania PDF
George Kanire, Allan W.E Mfuru, Africanus C. Sarwatt 19-26
The Relationship between Customer Satisfaction and Customer Loyalty in the Banking Sector in Syria PDF
Samaan Al-Msallam 27-34
Factors Affecting Fruit Supply in the Market: The Case of Habru Woerda, North Wollo, Ethiopia Regional State, Ethiopia PDF
Yimer Ayalew 35-44

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

IISTE News

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