Vol 30 (2016) Journal of Marketing and Consumer Research

Vol 30 (2016)

Table of Contents


Journal coverpage PDF
Journal Editor
Chinese Brands Emerging in Africa PDF
Aminu Gariba, Yu Jun Ying 1-8
Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia PDF
Shambel Bekele 9-15
The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan PDF
Ali Falah al-zoubi, Awatif Younis 16-23
Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Pakistan PDF
Abdul Haseeb Chaudhary 24-31
Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods PDF
Bo Yang, Jianzhong Chou 32-41
Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions PDF
S. Harish Babu 42-45
A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction PDF
Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail 46-58
The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value PDF
Ismail Razak, Nazief Nirwanto, Boge Triatmanto 59-68
The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement PDF
Allan Gueye Mane 69-79


Paper submission email: JMCR@iiste.org

ISSN 2422-8451