Vol 35 (2017)

Table of Contents

Articles

Journal Coverpage	PDF
Journal Editor

The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction	PDF
Pape Alioune DIOP, Allan Gueye Manė	1-9

Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry	PDF
Onuoha A. Onuoha, Doris Nnenanya	10-16

Exploratory Study on Consumers’ Motive to Accept Mobile Marketing in the Emerging Market; Tanzania	PDF
Wang Xu Hui, Haji, Nuru Maulid, Zhang Yang	17-29

Role of Celebrity Endorsed Advertisements on Purchase: A Comparative Study of Two Brands in Oman Television	PDF
Renjith Kumar.R	30-36

Assessment of Honey Marketing System and its Value Chain in Three Selected Woredas of Tigray Region, Ethiopia	PDF
Atsbaha Hailemariam	37-47

Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka)	PDF
Sampath Siriwardena, D.A.C. Silva	48-58

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451