How to Make Perfect Cover Images for Your Publications

Are you pleased with your social media cover images? Do you want to discover how to enhance them? Remember that a cover photo is the first thing visitors see when they access your channel. 

Therefore, it is essential to make a positive first impression. Here is how you can improve the quality of your cover image.

Assess Dimensions

A large, banner-sized cover image lets you talk about your brand, express your online persona, and inspire action. When designing a cover photo, you need to think more about layout and design than how beautiful the image appears. Irrespective of your platform, using the recommended cover photo size is crucial.

The appropriate sizing ensures the photo works correctly within the space without overlapping other content. You must ensure the photo does not seem cut off or distorted.

Change the Photos Frequently

Changing the cover image is artless, as it only needs a few clicks. It, therefore, makes sense to change the image often so that it highlights or complements your current promotions or upcoming local or season event.

Use Consistent Brand Colors

A cover photo tells a lot about your profile. Due to this, it must seamlessly fit your branding. Your profile will appear disorganized if the cover photo and logo colors don’t match. Most visitors will think you don’t want to entice them.

If possible, create a cohesive, fun photo that matches the modern, comedic style without relinquishing professionalism. Your profile and cover photo should not necessarily match, but they must have a complementary color palette.

Prioritize Space Over Text

Think like a marketer when designing a cover photo, and ask whether the photo can relay your message without adding unnecessary words. If not, look for ways you can add only a few words to the photo.

A cover photo is a place for eye-catching themes and ideas, not to publish content. It’s proven that human brains process pictures faster than text. Thus, using no or minimal text on your cover photos is sensible. Also, use an app to remove background to appear professional.

Maintain a simple design

You should maintain a clean and simple design if you use the cover image for promotional purposes. Try to design a compelling photo with a simple call-to-action (CTA) button and precise content.

Have a Visually Engaging Design

In addition to creating a visually consistent design, you should also make the design visually appealing. After all, your objective when publishing content is to engage and connect with the target audience. You can increase social media engagement by using images that generate humor. 

Still, you can boost customer loyalty by using the latest inventions in the market.

Consider mobile phone users

The high increase in smartphone users means you should consider them when creating a cover photo. A stunning image on a laptop or desktop may not look incredible on a mobile phone. Therefore, you should test it on all gadgets before publication.

What Makes a Great Cover Image?

A good cover photo is readable, eye-catching, and conveys the brand’s message. The best cover photo must include your brand’s name and logo. Most covers include high-quality graphics and photos to create visual interest. 

Regardless of how incredible your publication seems, the last thing you wish to have is a cover photo that resembles your competitors’ cover images.

Key Things Business Owners Have to Get Right This Year

There are a lot of things that you need to make sure you get right when you are running a business, and being able to make something of yourself in 2019 is an exciting prospect. There are a lot of things that you have to get right if you are going to run your own company, and you need to be aware of what your responsibilities are as a business owner. 

Make sure you do as much as you can to figure out what it takes to run a modern company well, and try to avoid all the errors and pitfalls you can encounter as a business owner. Getting this right is so important when it comes to running a company as well as possible. These are some of the key things you are going to need to think about when you are trying to run a business effectively.

Know Your Brand

You have to make sure you know your brand as much as possible because this is crucial. If you don’t know your brand more effectively, how can you expect your customers to? There are a lot of things to keep in mind here, but you need to know the direction your company is going to take, as well as considering the different values you want the business to have. 

Manage Your Finances

Do as much as possible to manage your finances well because these can have a huge bearing on your future as a business owner. Your company needs financial backing, and you have to make sure you look at what can be done to improve this. Assess what the financial situation is like for the company, and come up with ideas that are going to help you get financing to help the company improve. 

Promote Your Company

You can promote the company in so many different ways these days, and you need an array of techniques to assist you. Companies like Kiasu Print are essential for allowing you to promote your company more effectively through things like flyers and business cards. While companies like Mandreel are experts in sorting out things like digital marketing and enhancing your company’s online presence.

Understand Your Competition

If you want to be able to enjoy some of the best success in the world of modern business, you need to make sure you understand your competition so you can beat them. This is something that can take a lot of time to get right, but it is certainly worth it. Understand your competition so that you can come up with ways of attracting customers away from them. 

There are a lot of things you need to think about as a business owner these days, and one of the best things you can do is to come up with ideas that will help you run the company more effectively. There are so many responsibilities that you need to keep in mind as a business owner, and these are some of the most important for your consideration right now.