Are you pleased with your social media cover images? Do you want to discover how to enhance them? Remember that a cover photo is the first thing visitors see when they access your channel.
Therefore, it is essential to make a positive first impression. Here is how you can improve the quality of your cover image.
A large, banner-sized cover image lets you talk about your brand, express your online persona, and inspire action. When designing a cover photo, you need to think more about layout and design than how beautiful the image appears. Irrespective of your platform, using the recommended cover photo size is crucial.
The appropriate sizing ensures the photo works correctly within the space without overlapping other content. You must ensure the photo does not seem cut off or distorted.
Change the Photos Frequently
Changing the cover image is artless, as it only needs a few clicks. It, therefore, makes sense to change the image often so that it highlights or complements your current promotions or upcoming local or season event.
Use Consistent Brand Colors
A cover photo tells a lot about your profile. Due to this, it must seamlessly fit your branding. Your profile will appear disorganized if the cover photo and logo colors don’t match. Most visitors will think you don’t want to entice them.
If possible, create a cohesive, fun photo that matches the modern, comedic style without relinquishing professionalism. Your profile and cover photo should not necessarily match, but they must have a complementary color palette.
Prioritize Space Over Text
Think like a marketer when designing a cover photo, and ask whether the photo can relay your message without adding unnecessary words. If not, look for ways you can add only a few words to the photo.
A cover photo is a place for eye-catching themes and ideas, not to publish content. It’s proven that human brains process pictures faster than text. Thus, using no or minimal text on your cover photos is sensible. Also, use an app to remove background to appear professional.
Maintain a simple design
You should maintain a clean and simple design if you use the cover image for promotional purposes. Try to design a compelling photo with a simple call-to-action (CTA) button and precise content.
Have a Visually Engaging Design
In addition to creating a visually consistent design, you should also make the design visually appealing. After all, your objective when publishing content is to engage and connect with the target audience. You can increase social media engagement by using images that generate humor.
Still, you can boost customer loyalty by using the latest inventions in the market.
Consider mobile phone users
The high increase in smartphone users means you should consider them when creating a cover photo. A stunning image on a laptop or desktop may not look incredible on a mobile phone. Therefore, you should test it on all gadgets before publication.
What Makes a Great Cover Image?
A good cover photo is readable, eye-catching, and conveys the brand’s message. The best cover photo must include your brand’s name and logo. Most covers include high-quality graphics and photos to create visual interest.
Regardless of how incredible your publication seems, the last thing you wish to have is a cover photo that resembles your competitors’ cover images.