Vol 31 (2017)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria | |
| Bintu Mustapha | 1-6 |
| Marketing of Agricultural Perishable Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India | |
| Sarbapriya Ray | 7-13 |
| Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi | |
| Aurangzeb . | 14-21 |
| Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior | |
| Yasir Karim | 22-27 |
| Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? | |
| M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem | 28-34 |
| Leveraging on Consumer Ethnocentrism: A Potential Strategic Tool for Future Marketers | |
| Sheeraz Tantray | 35-41 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
Vol 32 (2017)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Beef Cattle Production Systems, Marketing and Constraints in Ethiopia | |
| Matawork Milkias Gobena | 1-7 |
| Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria | |
| Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael | 8-14 |
| The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe | |
| Douglas Chiguvi, Sihlobo Nyoni | 15-19 |
| Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City | |
| Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali | 20-28 |
| Market Condition and Regional Development Planning in Ekiti-State, South Western Nigeria | |
| Okosun, Senator Endurance | 29-36 |
| Market Integration and Price Transmission in Poultry Products Markets of Punjab, Pakistan | |
| Sajid Karim | 37-43 |
| Fundamentals of Cattle Marketing in Homa Bay County, Kenya: Analyzing Market Intermediaries, Price Formation and Yield Performance | |
| Obama Moses Ouma | 44-55 |
| Determinants of Intensity of Market Participation of Smallholder Mango Producers: The Case of Boloso Bombe Woreda, Wolaita Zone, Southern Ethiopia | |
| Takele Honja | 56-63 |
| Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya | |
| Rachael Wairimu Macharia, Francis N. Kibera, J. N. Munyoki, Mary .W. Kinoti | 64-78 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
Vol 33 (2017)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Consumer Response: Examining Religiosity, CSR Attitude, CSR Behaviour of SMEs Executives in Odisha | |
| Subash Chandra Nath | 1-12 |
| Determinants of Higher Education Student Satisfaction: Evidence from Dire Dawa University, Ethiopia | |
| Dawit Daniel | 13-18 |
| Online Shopping Behaviour among Students with Special Reference to Ludhiana, Punjab, India | |
| Pawan Kumar, Kanchan | 19-24 |
| Testing Tea industry’s Economic Wellbeing in India | |
| Sarbapriya Ray | 25-33 |
| The Impact of Brand Awareness on The consumers’ Purchase Intention | |
| Zarlish Shahid | 34-38 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451