Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City

Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali


Retailing is a practice of providing final value to customers for their personal and family use.The study emphasizes the retailing practices of Bangladesh. The main objective of the study is to show a current picture of retailing practices in Bangladesh at the Rangpur city based. Beside this the study will try to find out the problems and opportunities of retailing in Bangladesh. For accompanying the research better various related works were given emphasized. The collection of data of the study mostly was based on primary sources. Some secondary data also will be used to prepare the report. A questionnaire has also been plumbed to selected respondents. Some statistical tools like mean, median, mode, simple and multiple correlations, regression analysis, ratio analysis have been used in analyzing data.  The various data presentation tools have been used to make more understandable. Retailing practices of the Rangpur city featuring from different and make some recommendation to make it more perceivable matter of marketing.

Keywords: Practices, Retailing Rangpur, Customer Satisfaction, Branding issues.

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN 2422-8451

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©