Vol.47 and Vol.48 (2018) Journal of Marketing and Consumer Research

Vol 47 (2018)


Vol 48 (2018)

Table of Contents


Journal coverpage PDF
Journal Editor
Characterizing Smallholder Maize Farmers’ Marketing in Kenya: An Insight into the Intra-Household Gender, Wealth-Status, Educational and Credit Access Dimensions PDF
Dennis Etemesi Olumeh, Rahma Adam, David Jakinda Otieno, Willis Oluoch-Kosura 1-10
Impact of E-Marketing on Consumer Buying Behavior PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Meshari Abdullah Alayed 11-16
Investigating the Effects of Customer Complaints and Feedback Management on Customer Satisfaction in Select Banks in Anambra State, Nigeria PDF
Oranusi, Ifeanyichukwu N, Okolo, Victor O, Wali, Kemkamma, Mmamel Zita U, Obikeze, Chinedum O 17-39
Honey Marketing in Ada Berga District West Shoa Zone, Oromia Regional State, Ethiopia PDF
Etenesh Mekonnen 40-43


Paper submission email: JMCR@iiste.org

ISSN 2422-8451