Vol 44 (2018)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Analyzing Relationship Between Corporate Social Responsibility and Customer Loyalty for Beverage Consumers: A Case Study | |
| Muhammad Nazam | 1-7 |
| The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products | |
| Lamesgin Ayele Tizazu | 8-17 |
| Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone | |
| Bizualem Assefa Gashaw | 18-28 |
| How A Born Global Firm Does Its International Marketing Through Social Media | |
| Anayat Ali | 29-37 |
| Factors Affecting Consumers’ Attitudes Towards SMS Advertising | |
| Abdelrahim Qousa, Rushdy Wady | 38-47 |
| Influence of Brand Assets on the Choice Criteria of FMCG Products Among Bcom Students of the University of Nairobi | |
| Justus M Munyoki, Lydia Kerubo Mwai | 48-57 |
| The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product | |
| Heni Iswati | 58-73 |
| Factors Influencing on the Mothers’ Brand Choice in Baby Milk Formula: A Study in Vavuniya District, Sri Lanka | |
| Pavithra S | 74-80 |
| Corporate Social Responsibility in Purchasing and Firm Performance | |
| Chompunoot Duangjan | 81-85 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451