Vol 27 (2016) Journal of Marketing and Consumer Research

Vol 27 (2016)

Table of Contents


Journal Cover Page PDF
Journal Editor
Dairy Production and Marketing Systems in Kaffa and Sheka Zones, Southern Ethiopia PDF
Kassa Tarekegn 1-6
Framework of Church Accounting in Nigeria: Pragmatic Examination of the Problems, Prospects and Financial Implications of Proliferation of Churches PDF
Oti, Peter A., Asuquo, Akabom-Ita 7-21
Evaluation of Determinant Awareness Factors for the Purchase Decision of Food Items in Bangladesh: An Empirical Study PDF
Dey MOURI, Bhattacharjee DIPANWITA 22-29
Factors Influencing Customers Buying Behavior PDF
Impact of Marketing Strategies on Customers’ Satisfaction in Nigeria Bottling Company (NBC) Yola Depot (2008-2016) PDF
Apuke Destiny Oberiri 35-54
Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya PDF
Catherine Ngahu, Francis Kibera, Peter Kobonyo 55-61
An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria PDF
Amadi, Christan, Essien, Eyo Emmanuel 62-70
Evaluation of Selected Theories as Applicable to Marketing and Consumer Research PDF
Onigbinde Isaac Oladepo, Ojo James Olanipekun 71-80
Portrayal of Women in National and International Advertisements in Pakistani Magazines: Why Need to Rethink PDF
Syed Hassan Raza, Sana Noor 81-91
The Effect of Quality of Service on Customers’ Loyalty to Financial Institutions: A Survey of Financial Institutions in Nyahururu Town, Kenya PDF
Mary Wairimu Njuguna, Elizabeth N. Makokha, Gichuhi M. David 92-98


Paper submission email: JMCR@iiste.org

ISSN 2422-8451