Vol 17 (2015) Journal of Marketing and Consumer Research

Vol 17 (2015)

Table of Contents

Articles

Advertisement for Communication Effecting Consumer Behavior PDF
Uma Shankar Singh, Osman Sahin 1-11
Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi PDF
Javeria Aslam, Samreen Lodhi 12-19
Explanation of the Relationship between Social, Cultural & Economic Literacies and Strategic Development of Tourism Marketing (Case Study: Incoming Tourists to Kashan, Iran) PDF
Mostafa Jafari, Shadi Alinaghi Pour, Omid Mahdie 20-31
Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan PDF
HIRA ASHFAQ 32-41
Impulse Buying Behaviour and Demographic Analysis among University of Calabar Students, Nigeria PDF
EBITU, EZEKIEL TOM 42-48
Investigating Relationship between Brand Image, Price Discount and Purchase Intention PDF
Farshad Faezy Razy, Masoud Lajevardi 49-56
Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model PDF
Ali Faez, Masoud Lajevardi 57-64
Relationship between Marketing Strategies and Firms’ Financial Performance in Food Producers Sector of Pakistan PDF
Muhammad Waseem Ur Rehman, Talha Shaikh, Muhammad Shadab Abdul Sattar 65-79
Impact of Customer Self Concept and Life Style on Luxury Goods Purchases: A Case of Females of Karachi PDF
Uzma Naz Samreen Lohdi 80-87
The Conceptualization and Development of the Social Self Image / Brand Image Construct: A Confirmatory Data Analysis Approach PDF
Ahmad Khaldi 88-97
Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability PDF
Masoud lajevardi, Ali Faez 98-106
The Impact of Foreign Direct Investment on Economic Growth and Development (1980-2010) PDF
M.D. Imobighe 107-112
Inflationary Trend in Basic Amenities in Ibadan Oyo State, Nigeria using Price Indices PDF
Ojo J. F., Ayoola F.J 113-133

 

Paper submission email: JMCR@iiste.org

ISSN 2422-8451