lajevardi, Masoud
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Vol 4 (2014) - Articles
Investigating Iran Airline Customers’ Responses in Crisis Situations and Identification of Adopted Strategies
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Vol 4 (2014) - Articles
Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry
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Vol 4 (2014) - Articles
Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market
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Vol 15 (2015) - Articles
Destination Brand Equity in Tourism Context: Evidence on Iran
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Vol 16 (2015) - Articles
Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour
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Vol 17 (2015) - Articles
Investigating Relationship between Brand Image, Price Discount and Purchase Intention
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Vol 17 (2015) - Articles
Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model
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Vol 17 (2015) - Articles
Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability
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Vol 28 (2016) - Articles
Why Customers Switch the Service Provider? A Critical Issue
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