Analysis of the Consumer’s Preferences about Goods Produced by Procter & Gamble and Unilever Pakistan: Case of Peshawar

Abstract

The research is directed to find out the marketing and sales strategies and the consumer preferences of these 10 selected products of “Procter & Gamble” and “Unilever Pakistan”.Now days many products are in the market. They all have different qualities. Every company is marketing its products by introducing different varieties and different advertisement techniques etc, in order to attract the customers.Not only there are varieties of products but also there are different kinds of customers with different tastes and demands, in the market. So in order to meet the needs and desires of the customers, companies are trying their best to make changes in their product line so that customers are attracted.In order to increase the sale of the products, companies are using different marketing strategies. Some make changes in their packaging of their products; others are using advertisement techniques to make their product differentiated and a mark of distinction and style. Some companies are reducing prices as a result their sales are increasing.Similarly, keeping in view the demands and needs of the customers, companies are introducing varieties in the products and extending their product line. They are also making quality products to increase the sales.