An Empirical Analysis of Socio-Economic Profile of the Consumers of the Sugar Free Sweeteners in Chennai City

Balaji.S S.Ramachandran


“Let food be thy medicine and medicine be thy food” The famous code is stated by the Hippocrates, is essential to taught by youngsters and also importance of healthy food intake. With the availability of so many sugar free sweeteners out there in the market these days, It is difficult for the marketers to fix the price of the sugar free sweeteners and also what type of promotion to be conducted for the consumers. Marketers and seller must know the consumers that on what basis they are choosing the product among many brands and for knowing this they should know the socio economic profile of the consumers. Universe of the study is total diabetic patients in Chennai City who are using sugar free sweeteners. Sampling of this study is 50 respondents by adopting convenience sampling techniques. This research is an attempt to know the socio economic profile of the consumers.

Keywords: Customer buying behaviour, Sugar free sweetener, Diabetic awareness.

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