The Role of Mass Communication in Ghana’s Rural Development: A Case Study of Wa West District

Gladys Yinimi, Patience Parise Atutiga, Konlan Banleman


Broadcasters cover diverse issues and events and report them in mass media without any scruple and scarcely factual. Despite the overhyped impartiality and self-acclaimed devotion to justices, a case can be made that Ghana mass media has over the years, solely neglected the rural areas. This  research used both qualitative and quantitative data  based on some programme analysis. Study data for this research work was collected through first hand details of information. The study selected one district from the Upper West Region and 3 communities from the selected district (Wa West district). The communities include Siriyiri, Dorimo and Ballefia. The research findings suggest that, rural broadcasting in the Ghana mass media is still below appreciable standard to enable us position an assertion that, rural broadcasting plays any worthwhile role in rural development in Ghana. This is due to the imbalance in information flow (urban to rural) which has no useful value; rather it exacerbates the disparity between urban and rural populace and advance rural-urban drift, thus deteriorating the current unemployment situation in Ghana.

Keywords; mass communication, rural development, development broadcasting, Ghana.

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN (Paper)2224-3267 ISSN (Online)2224-3275

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©