Iravo, Mike
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Vol 24 (2016) - Articles
Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry
Abstract
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Vol 24 (2016) - Articles
Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya
Abstract
PDF
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Vol 24 (2016) - Articles
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector
Abstract
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Vol 66 (2020) - Articles
Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets
Abstract
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