Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| Consumer Awareness of the Right to Truthful Advertising Information in Kenya | |
| Hiram M Mucheke | 1-9 |
| The Effect of Service Quality and Customer Satisfaction on Consumer Loyalty of Transjakarta Bus | |
| Erna S. Imaningsih, Santi M. Fathonah | 10-20 |
| Generic Strategies and Firm’s Performance in the Banking Sector | |
| MOHAMMED MAJEED, ABUKARI INUSAH, IDDRISU ABDUL-MAJEED | 21-31 |
| Job Rotation and Performance of Technical University Administrative Staff | |
| Iddrisu Yakubu, Mohammed Majeed | 32-38 |
| Demographic Factors Predicting Turnover Intentions in Tamale Technical University | |
| Yakubu Hawawu | 39-51 |
| The Moderating Effect of Time Pressure on Packaging Elements and Consumer Buying Behavior: A case of Nestle Pakistan | |
| Mughes Ahmed, M. Imran Khan, Aamir Hayat | 52-59 |
| The Determinants of Customers Attitude Toward Services of Ethiopian Electric Power Corporation: A Case of Addis Abeba, Ethiopia | |
| Tesfaye Nigussie | 60-68 |
| Analysis of Head Cabbage Market Performance in Kofele and Kore Districts, Oromia Region, Ethiopia | |
| Beriso Bati Bukul | 69-75 |
| THE HOSPITALITY MARKETING COMMUNICATION ATTRIBUTE A Case Study @hrhbali (Hard Rock Hotel Bali) | |
| Arissetyanto Nugroho | 76-86 |
| Touched by vision and emotion: advancing the understanding of the endowment effect | |
| Cathrine V. Jansson-Boyd, Dhruvi Patel | 87-95 |
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ISSN 2422-8451
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