Vol 44 (2018)

Table of Contents


Journal coverpage PDF
Journal Editor
Analyzing Relationship Between Corporate Social Responsibility and Customer Loyalty for Beverage Consumers: A Case Study PDF
Muhammad Nazam 1-7
The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products PDF
Lamesgin Ayele Tizazu 8-17
Exploration of Structure-Conduct-Performance of Coffee Market System in Ethiopia: The Case of Jimma Zone PDF
Bizualem Assefa Gashaw 18-28
How A Born Global Firm Does Its International Marketing Through Social Media PDF
Anayat Ali 29-37
Factors Affecting Consumers' Attitudes Towards SMS Advertising PDF
Abdelrahim Qousa, Rushdy Wady 38-47
Influence of Brand Assets on the Choice Criteria of FMCG Products Among Bcom Students of the University of Nairobi PDF
Justus M Munyoki, Lydia Kerubo Mwai 48-57
The Difference Between Television Ads with YouTube Toward Attitude and Its Influence on Consumer Buying Interest: A Case Study of Garnier Product PDF
Heni Iswati 58-73
Factors Influencing on the Mothers’ Brand Choice in Baby Milk Formula: A Study in Vavuniya District, Sri Lanka PDF
Pavithra S 74-80
Corporate Social Responsibility in Purchasing and Firm Performance PDF
Chompunoot Duangjan 81-85

Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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