Role of Farmers in Vertical Coordinated Vegetable Supply Chains in Odisha

Uma Shankar Singh


Farmers are always struggling with many challenges in the absence of well-developed support systems. The opinion of farmer and intermediaries are very important to reach the conclusion, so an assessment has been performed measuring the similarities and differences in opinion based on defined factors considered as the key success factors and constraints to participate in the vertically coordinated vegetable supply chain. Horticulture is one of the most growing sectors with ample opportunities throughout the state helping in development of economic situations of farmer’s by getting the cash on produce sales. The producer’s participation in vegetable supply chain has been analyzed on the basis of data collected as the sample considering the well representative of the whole population. The samples collected from three districts of Odisha namely Bhubaneswar/ Khorda, Puri and Balasore with the frequency of 250, 279 and 228 respectively, which is 33.0%, 36.9 % and 30.1% respectively. This paper importantly mentioning the overview of the Odisha and the supply chain for vegetables, characteristics of producers and intermediaries participating in VCVSC (producer’s characteristics and intermediary’s characteristics) and the market participation of farmers and intermediaries in the VCVSC.

Keywords: VCVSC, vegetable, vertical coordinated, supply chain, Odisha

DOI: 10.7176/FSQM/87-06

Publication date:May 31st 2019

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ISSN (Paper)2224-6088 ISSN (Online)2225-0557

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