Marketing Analysis of Striped Catfish Pond Cultivation in Basarang Village Basarang Sub-district Kapuas Regency Central Kalimantan

Deni Subekti, Emmy Sri Mahreda, Emmy Lilimantik


This present study aims to determine the marketing system of catfish cultivated in Basarang Village, Kapuas Regency, Central Kalimantan. The method used in this study are : (1) marketing channels with the snowball sampling method (2) Farmer’s share (3) marketing margin and (4) The analysis of structure, conduct and performance using the analysis of (a) market integration and (b) price transmission elasticity. The analysis shows that (1) striped catfish marketing channels consist of 2 marketing systems, (2) Farmer’s share in the first channel is 70.90% and in the second channel is 86.57%, (3) Total of the marketing margin on the pattern 1 is 41.03% and the pattern 2 is 15.51% and (4) the analysis of structure, conduct and performance shows that (a) the results of market integration analysis obtained a regression coefficient (b) of 0.083 which indicates that the market structure is oligopsony and (b) the results of the analysis of price transmission elasticity (h) on channel 1 amounted to pattern 1 of 0.059 and pattern 2 to amount to 0.072 which means that price changes in elastic.

Keywords: Striped Catfish, Marketing Channels, Margin, Farmer’s Share, Market Integration and Price Transmission Elasticity

DOI: 10.7176/JMCR/65-03

Publication date: February 29th 2020

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