Economic Effects of Bridal Ceremonies on Small Business Enterprises in USA: An exploratory Study

Zhenghao Wu, Ahilé Nicolas Koudou


The wedding industry plays a significant role in the U.S. society and economy. The internal and external treats of the wedding industry remain one of the major issues the industry is encountering. The current intense competition and declining marriage rates remain vital challenges and must be well managed to stimulate the industry growth. This research is investigating the motives behind the industry challenges to propose the most efficient solutions and overcome these underperformances. Our research data reveals that the rapid development and utilization of technology have increased wedding costs, inspired labor market changes and raised moral laxity in society. Hence, the collaboration between small business enterprises and the US government is imperative to instigate the industry expansion.

Keywords: wedding, bridal ceremonies, small business, vertical integration, instigate

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