Use of E-Learning to Market Islamic Service

Abstract

The paper aims at finding out how to use modern tools of communication to market Islamic service via e-learning. The study reported in the present highlights E-Islam and focuses on electronically marketing Islamic services. Moreover, this study will help E-marketing managers provide the best Islamic service through a survey of some virtual factors that may affect Islamic services. This study adds a new element to the list of items with a marketing and psychological nature which is “charity” as a purely Islamic feature of services.

Keywords: E-marketing, e-learning, Muslim consumer experience, Islamic Service