Portrait of Batik Tulis Industry at Pakandangan Barat Village Sumenep Regency in Regional Autonomy Era

Abstract

This research have an objective to describe the history of batik tulis, ilustrating the production process, analyzing backward and forward linkage of batik tulis industry, and analyzing resistance and stimulant factor of batik tulis development at Pakandangan Barat Village, Sumenep Regency in regional autonomy era. This research is a qualitative research using primary and secondary data obtained from interview and Focus Group Discussion (FGD) and also from theoritical and empirical study related to batik. Informants consisted of artisans, entrepreneurs, consumers, cultural analyst and policy makers related to batik industry in Sumenep with a number  of 23 informants. The process of production and distribution in the batik industry in Pakandangan Barat Village, Sumenep Regency consists of three main elements, namely input, process, output, and is supported by three other elements, namely suppliers, consumers and government. All the batik process is still done in the traditional way. All the raw materials is obtained from Surabaya except for natural coloring material that obtained from around Pakandangan Barat Village. Making batik is a side job that done by people from generation to generation. Every step of production process worked by different artisan (specialization). The marketing strategy  still traditional, not using marketing mix and utilize technology for promotional yet. Analysis of backward linkage show there is corelationj between entrepreneurs with supplier and artisan. Analysis of Forward Linkage show there is corelation between entrepeneurs with consumers and competitor. SWOT analysis produce Agressive Business Strategy that is maintain characteristic, uniqueness, batik tulis motive that contain historical value and wisdom and also give education to consumers.Batik tulis industry management is still managed conventionally, not optimum yet on utilizing technology. Regional government only doing advocacy effort and provide assistance to batik artisan on partial and sectoral form, not comprehensive and holistic. Regional autonomy should opening opportunity for regional government in developing local and regional policy to optimizing utilization of economic potential at Kabupaten Sumenep.

Keywords: batik tulis, sumenep, backward and forward linkage, SWOT, regional autonomy