Corporate Philanthropy as Firms’ Survival Strategic Behaviour in South-South Nigeria

Abstract

The environment of the business enterprise has become increasingly turbulent and less predictable. This is amidst the element of violence, particularly in the Niger Delta, South-South Nigeria. The paper identify the survival strategic behavior of the firm in the context of the volatile environment created by political dynamics and government inability to provide the basic social amenities necessary for existence. The proximity of most of firms to host communities has almost put such firms at the frontline of host community demands and violence. Thus, corporate strategic philanthropy has become firms’ survival strategy, as the firms become de facto government.

Keywords: Corporate Philanthropy, Strategic Philanthropy, Corporate Social Responsibility, Firm’s Survival Behaviour, Quasi-Philanthropy, Bottom-Line Mentality, Strategic Altruism.