Factors Affecting Consumers' Trust Towards E-Commerce: Evidence from Jordanian Students’ Perspective

Baker Ibrahim alkhlaifat, Abdul malek bin A.Tambi, Ahmad Mansour

Abstract


E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and security on consumers’ trust. This study recommends that more extensive culture awareness programs should be provided by both public and private sectors in order to provide Jordanian population with needed information about e-commerce and its benefits; and also pay more attention to the security issues and communicate their actions toward ensuring secured services to their consumers.

Keywords: e-commerce, consumers, trust, behaviors, security, privacy


Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email: EJBM@iiste.org

ISSN (Paper)2222-1905 ISSN (Online)2222-2839

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org