Job Engagement and its Relation to Competitive Advantage: The Case of Al Rajhi Bank Branches in Al Qassim Region, Saudi Arabia

Abstract

A descriptive and analytical study was conducted to determine the relationship between job engagement among the employees of Al Rajhi Bank branches in Al Qassim and the degree of competitive advantage of these branches, using a questionnaire distributed to 300 such employees. Respondents’ levels of job engagement and their perceptions of competitive advantage were both found to be high overall and there was also found to be a statistically significant positive correlation between these two variables, with a Pearson correlation coefficient of 0.861, significant at the 0.05 level. Recommendations are made for the bank’s management to improve both job engagement and competitive advantage.