Integration of Strategic Corporate Social Responsibility with Other Key Anchors of Success

Abstract

Corporate Social Responsibility is a firm’s moral obligation towards its customers. Usually CSR is seen in the context of buyers, customers and society outside the organization scenario. The present study examines strategic corporate social responsibility from employees’ perspective mediated by human resource development in relation to employee engagement and emotional intelligence. A structured questionnaire is used to collect the data from the employees serving private and foreign banks. Findings reveal a positive and significant impact of Strategic Corporate Social Responsibility and Human Resource Development on Employee Engagement and Emotional Intelligence.

Keywords: Strategic corporate social responsibility, emotional intelligence, employee engagement, human resource development, banking sector, Pakistan