The Perception of Employer Brand to Enhance Recruitment and Selection Processes

Abstract

Holbeche (2005) mentioned, Employer brand that allures and preserves the best employees puts an organization in the front of the competition. Every organizations taking huge amount of process to achieve their goals, but a well establish employer brand designed their recruitment process to select talent employees as a result highly performance employees could best serving customer the brand which is very key point for success for the organizations. The article addresses the importance of employer brand is crucial for organizations to have talented and potential employees to serve them with the best they have.

Keywords: Employer Brand, Perception, Recruitment, Selection